{"id":19470,"date":"2025-05-21T19:24:42","date_gmt":"2025-05-21T19:24:42","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=19470"},"modified":"2025-05-21T19:24:42","modified_gmt":"2025-05-21T19:24:42","slug":"chatgptye-reklam-yolda-mi","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2025\/05\/21\/chatgptye-reklam-yolda-mi\/","title":{"rendered":"ChatGPT’ye reklam yolda m\u0131?"},"content":{"rendered":"

HANDE BERKTAN<\/strong><\/p>\n

Financial Times’a g\u00f6re ABD merkezli yapay zek\u00e2 ara\u015ft\u0131rma \u015firketi OpenAI, reklamlara ge\u00e7i\u015f \u00fczerinde \u00e7al\u0131\u015f\u0131yor. \u015eirket taraf\u0131ndan geli\u015ftirilen ve diyalog konusunda uzmanla\u015fm\u0131\u015f bir yapay zeka sohbet botu olan ChatGPT\u2019ye reklam al\u0131nmas\u0131 de\u011ferlendirme s\u00fcrecinde.<\/p>\n

Open AI CFO\u2019su Sarah Friar, Financial Times\u2019a, reklam i\u015f modelini de\u011ferlendirdiklerini ancak reklamlar\u0131n ne zaman ve nerede g\u00f6r\u00fcnece\u011fi konusunda hen\u00fcz temkinli olmay\u0131 planlad\u0131klar\u0131n\u0131 s\u00f6yledi. Ancak devam\u0131nda yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015firketin reklam pe\u015finde ko\u015fmaya y\u00f6nelik aktif bir plan\u0131 olmad\u0131\u011f\u0131n\u0131 vurgulad\u0131. Ancak fikrin masada oldu\u011fu a\u00e7\u0131k g\u00f6r\u00fcn\u00fcyor.<\/p>\n

\n

ChatGPT yap\u0131mc\u0131s\u0131, \u00fcretken yapay zeka ara\u00e7lar\u0131n\u0131n geli\u015ftirilmesini desteklemek i\u00e7in \u015fu ana kadar aboneliklere g\u00fcvendi. Ancak bu modelleri \u00fcretmenin ve sunman\u0131n maliyeti y\u00fcksek ve yapay zeka geli\u015ftirme yar\u0131\u015f\u0131na kat\u0131lmaya istekli olabilecek bir\u00e7ok yat\u0131r\u0131mc\u0131 var.<\/p>\n

Yine de reklam hamlesi, OpenAI kurucusu Sam Altman i\u00e7in rahats\u0131z edici g\u00f6r\u00fcn\u00fcyor. Harvard Business School’da k\u0131sa s\u00fcre \u00f6nce yap\u0131lan bir sohbette eri\u015fim se\u00e7eneklerini geni\u015fletmek i\u00e7in reklamlar\u0131 kabul edip etmeyecekleri soruldu. Altman, bunun son se\u00e7enek olaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n<\/div>\n

\n

Sam Altman\u2019\u0131n \u201cOpenAI’nin reklamlar\u0131 asla dikkate almayaca\u011f\u0131n\u0131 s\u00f6ylemiyorum ama sevmiyorum\u201d \u015feklinde a\u00e7\u0131klamas\u0131 olmu\u015ftu.<\/p>\n<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0https:\/\/www.bloomberght.com\/chatgpt-ye-reklam-yolda-mi-3736048<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

OpenAI, yapay zeka sohbet botu olan ChatGPT’ye reklam ge\u00e7i\u015fi \u00fczerinde \u00e7al\u0131\u015f\u0131yor. Open AI CFO’su Sarah Friar reklam i\u015f modelini de\u011ferlendirdiklerini ancak reklamlar\u0131n ne zaman ve nerede g\u00f6r\u00fcnece\u011fi konusunda hen\u00fcz temkinli olduklar\u0131n\u0131 s\u00f6yledi. OpenAI kurucusu Sam Altman ise reklam almay\u0131 son se\u00e7enek olarak de\u011ferlendiriyor.<\/p>\n","protected":false},"author":1,"featured_media":19471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[880],"manset":[],"class_list":["post-19470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-reklam"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/19470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=19470"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/19470\/revisions"}],"predecessor-version":[{"id":19472,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/19470\/revisions\/19472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/19471"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=19470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=19470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=19470"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=19470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}