{"id":19654,"date":"2025-05-22T07:00:07","date_gmt":"2025-05-22T07:00:07","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=19654"},"modified":"2025-05-22T07:00:07","modified_gmt":"2025-05-22T07:00:07","slug":"abdde-tuketiciler-siber-pazarteside-133-milyar-dolar-harcadi","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2025\/05\/22\/abdde-tuketiciler-siber-pazarteside-133-milyar-dolar-harcadi\/","title":{"rendered":"ABD’de t\u00fcketiciler “Siber Pazartesi”de 13,3 milyar dolar harcad\u0131"},"content":{"rendered":"

Adobe Analytics’in verilerine g\u00f6re, “Siber Pazartesi”de ma\u011fazalar\u0131n sundu\u011fu f\u0131rsatlar ve promosyonlardan yararlanan t\u00fcketicilerin yapt\u0131\u011f\u0131 harcamalar tahminleri a\u015ft\u0131.<\/p>\n

S\u00f6z konusu g\u00fcnde t\u00fcketiciler \u00e7evrim i\u00e7i olarak toplam 13,3 milyar dolar harcad\u0131.<\/p>\n

Bu y\u0131l ge\u00e7en y\u0131la k\u0131yasla y\u00fczde 7,3 artan harcama tutar\u0131, 13,2 milyar dolarl\u0131k tahminin de \u00fczerinde ger\u00e7ekle\u015fti.<\/p>\n

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Amerikal\u0131 t\u00fcketicilerin \u015e\u00fckran G\u00fcn\u00fc’nden “Siber Pazartesi”ye kadar olan 5 g\u00fcnl\u00fck d\u00f6nemde yapt\u0131\u011f\u0131 \u00e7evrim i\u00e7i harcamalar ise ge\u00e7en y\u0131la k\u0131yasla y\u00fczde 8,2 art\u0131\u015fla 41,1 milyar dolara ula\u015ft\u0131.<\/p>\n

\u015e\u00fckran G\u00fcn\u00fc’nde yap\u0131lan \u00e7evrim i\u00e7i harcamalar bu y\u0131l ge\u00e7en y\u0131la k\u0131yasla y\u00fczde 8,8 art\u0131\u015fla 6,1 milyar dolara \u00e7\u0131karken, “Black Friday” olarak adland\u0131r\u0131lan g\u00fcnde yap\u0131lan harcamalar ayn\u0131 d\u00f6nemde y\u00fczde 10,2 artarak 10,8 milyar dolara y\u00fckseldi.<\/p>\n<\/div>\n

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\u00d6te yandan, ABD Ulusal Perakendeciler Birli\u011fi (NRF), \u015e\u00fckran G\u00fcn\u00fc’nden “Siber Pazartesi”ye kadar olan be\u015f g\u00fcnl\u00fck s\u00fcrede 197 milyon ki\u015finin al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131n tahmin edildi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n

ABD’de kas\u0131m ay\u0131n\u0131n 4’\u00fcnc\u00fc per\u015fembesi kutlanan \u015e\u00fckran G\u00fcn\u00fc ile ba\u015flayan, indirimli al\u0131\u015fveri\u015flerin t\u00fcm \u00fclkeye yay\u0131ld\u0131\u011f\u0131 “Black Friday”, k\u00fc\u00e7\u00fck i\u015fletmelerin sat\u0131\u015flar\u0131n\u0131 y\u00fckseltmeyi ama\u00e7layan K\u00fc\u00e7\u00fck \u0130\u015fletmeler Cumartesisi ve Siber Pazartesi ile devam ederek Noel ve ard\u0131ndan 31 Aral\u0131k’taki Y\u0131lba\u015f\u0131 Gecesi ile sona eren d\u00f6nem, perakende sekt\u00f6r\u00fc i\u00e7in \u00f6nem ta\u015f\u0131yor.<\/p>\n<\/div>\n

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\u00dclkede “tatil sezonu” olarak adland\u0131r\u0131lan bu d\u00f6nem, b\u00fcy\u00fck perakendeciler i\u00e7in genellikle y\u0131l\u0131n en kazan\u00e7l\u0131 zaman\u0131 olarak nitelendirilirken, Amerikal\u0131 t\u00fcketicilerin ekonomik durumunun da bir \u00f6l\u00e7\u00fct\u00fc olarak de\u011ferlendiriliyor.<\/p>\n<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0https:\/\/www.bloomberght.com\/abd-de-tuketiciler-siber-pazarteside-13-3-milyar-dolar-harcadi-3736153<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

ABD’de indirimlerin uyguland\u0131\u011f\u0131 bir al\u0131\u015fveri\u015f g\u00fcn\u00fc olan “Siber Pazartesi”de, t\u00fcketicilerin internet \u00fczerinden yapt\u0131\u011f\u0131 harcama tutar\u0131, bu y\u0131l ge\u00e7en y\u0131la k\u0131yasla y\u00fczde 7,3 artarak 13,3 milyar dolar\u0131 buldu.<\/p>\n","protected":false},"author":1,"featured_media":19655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[346,271],"manset":[],"class_list":["post-19654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-harcama","tag-milyar-dolar"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/19654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=19654"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/19654\/revisions"}],"predecessor-version":[{"id":19656,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/19654\/revisions\/19656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/19655"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=19654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=19654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=19654"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=19654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}