{"id":20397,"date":"2025-05-24T06:12:09","date_gmt":"2025-05-24T06:12:09","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=20397"},"modified":"2025-05-24T06:12:09","modified_gmt":"2025-05-24T06:12:09","slug":"tiktokun-e-ticaret-platformu-ispanyada-aciliyor","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2025\/05\/24\/tiktokun-e-ticaret-platformu-ispanyada-aciliyor\/","title":{"rendered":"TikTok’un e-ticaret platformu \u0130spanya’da a\u00e7\u0131l\u0131yor"},"content":{"rendered":"

HANDE BERKTAN<\/strong><\/p>\n

\u00c7inli sosyal medya platformu TikTok’un e-ticaret ‘Shop’ platformu \u015fimdi de \u0130spanya’da a\u00e7\u0131l\u0131yor. TikTok, e-ticaret ma\u011fazas\u0131 \u00f6zelli\u011finin \u0130spanya’da yay\u0131na girece\u011fini ve bunun Avrupa’da daha geni\u015f bir kullan\u0131ma sunulmas\u0131n\u0131n ilk ad\u0131m\u0131 oldu\u011funu a\u00e7\u0131klad\u0131.<\/p>\n

\u0130spanya’daki kullan\u0131c\u0131lar art\u0131k al\u0131\u015fveri\u015f yap\u0131labilir videolar\u0131 payla\u015fma ve canl\u0131 al\u0131\u015fveri\u015f ak\u0131\u015flar\u0131 arac\u0131l\u0131\u011f\u0131yla ve dijital vitrinlerdeki kataloglara g\u00f6z atarken uygulama i\u00e7i sat\u0131n alma i\u015flemlerini yapabilecek. \u0130spanyol i\u015fletmeler ve i\u00e7erik olu\u015fturucular da yak\u0131nda do\u011frudan uygulama arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcn satabilecek.<\/p>\n

\n

TikTok, Shop’un beta testine 2021’de \u0130ngiltere’de ba\u015flad\u0131 ve daha sonra bu \u00f6zelli\u011fi Endonezya, Malezya, Filipinler, Singapur, Tayland, ABD ve Vietnam’da kullan\u0131ma sundu.Y\u0131l\u0131n ba\u015f\u0131nda TikTok, TikTok Shop ABD’deki i\u015fletmesinin boyutunu bu y\u0131l on kat art\u0131rarak 17,5 milyar dolara \u00e7\u0131karmay\u0131 hedefliyordu. TikTok Shop, Black Friday’de tek g\u00fcnl\u00fck sat\u0131\u015flarda 100 milyon dolar\u0131n \u00fczerine \u00e7\u0131karak ge\u00e7en y\u0131la g\u00f6re sat\u0131\u015flar\u0131 \u00fc\u00e7 kat\u0131na \u00e7\u0131kard\u0131. Kara Cuma ve Siber Pazartesi hafta sonu boyunca TikTok Shop’ta al\u0131\u015fveri\u015f yapanlar\u0131n say\u0131s\u0131nda da bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 165’lik bir art\u0131\u015f g\u00f6r\u00fcld\u00fc.<\/p>\n<\/div>\n

\n

TikTok Shop yaln\u0131zca Amazon’a de\u011fil ayn\u0131 zamanda \u00c7in’in sahip oldu\u011fu di\u011fer \u015firketler Temu ve Shein’e de meydan okuyor.<\/p>\n<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0https:\/\/www.bloomberght.com\/tiktok-un-e-ticaret-platformu-ispanya-da-aciliyor-3736701<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok, e-ticaret ma\u011fazas\u0131 \u00f6zelli\u011finin \u0130spanya’da yay\u0131na girece\u011fini ve bunun Avrupa’da daha geni\u015f bir kullan\u0131ma sunulmas\u0131n\u0131n ilk ad\u0131m\u0131 oldu\u011funu a\u00e7\u0131klad\u0131. E-ticaret ma\u011fazas\u0131 hamlesi, TikTok’un ana \u015firketi ByteDance’in, potansiyel bir ABD yasa\u011f\u0131 yakla\u015f\u0131rken TikTok Shop’un Avrupa pazarlar\u0131ndaki geni\u015flemesini h\u0131zland\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6steriyor. TikTok Shop, Black Friday’de tek g\u00fcnl\u00fck sat\u0131\u015flarda 100 milyon dolar\u0131n \u00fczerine \u00e7\u0131karak ge\u00e7en y\u0131la g\u00f6re sat\u0131\u015flar\u0131 \u00fc\u00e7 kat\u0131na \u00e7\u0131karmay\u0131 ba\u015farm\u0131\u015ft\u0131.<\/p>\n","protected":false},"author":1,"featured_media":20398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2584,1759],"manset":[],"class_list":["post-20397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-shop","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/20397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=20397"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/20397\/revisions"}],"predecessor-version":[{"id":20399,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/20397\/revisions\/20399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/20398"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=20397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=20397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=20397"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=20397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}