Avrupa\u2019n\u0131n ev aletleri \u00fcreticisi BSH\u2019nin d\u00f6rt ana y\u00f6netim b\u00f6lgesinden biri olan Geli\u015fen Pazarlar B\u00f6lgesi (REM), stratejik \u00f6nemi ve operasyonlardaki ba\u015far\u0131s\u0131 ile \u00f6nc\u00fc konumunu koruyor. Nisan 2020\u2019den bu yana T\u00fcrkiye\u2019den y\u00f6netilen b\u00f6lge 2024 y\u0131l\u0131nda da dikkat \u00e7eken \u00e7al\u0131\u015fmalara imza att\u0131. B\u00f6lgenin 2024 y\u0131l\u0131ndaki performans\u0131n\u0131 ve gelecek hedeflerini BSH Geli\u015fen Pazarlar B\u00f6lgesi CEO\u2019su ve BSH Ev Aletleri Y\u00f6netim Kurulu Ba\u015fkan\u0131 G\u00f6khan S\u0131\u011f\u0131n ile BSH Geli\u015fen Pazarlar B\u00f6lgesi CFO\u2019su ve BSH Ev Aletleri Y\u00f6netim Kurulu Ba\u015fkan Vekili Sedef Ataman payla\u015ft\u0131.<\/p>\n
BSH Ev Aletleri Y\u00f6netim Kurulu Ba\u015fkan\u0131 G\u00f6khan S\u0131\u011f\u0131n, yapt\u0131\u011f\u0131 de\u011ferlendirmede \u201cD\u00fcnya \u00e7ap\u0131nda 38 fabrikas\u0131 ve 60 bini a\u015fk\u0131n \u00e7al\u0131\u015fan\u0131 ile BSH\u2019nin dokundu\u011fu en b\u00fcy\u00fck co\u011frafya olan Geli\u015fen Pazarlar B\u00f6lgesi\u2019nde g\u00fc\u00e7l\u00fc bir y\u0131l\u0131 geride b\u0131rak\u0131yoruz. 130 \u00fclke ile \u00e7ok geni\u015f bir co\u011frafyada 4,6 milyarl\u0131k b\u00fcy\u00fck bir n\u00fcfusu bar\u0131nd\u0131ran b\u00f6lgemizde, 2024 y\u0131l\u0131nda b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrmenin mutlulu\u011funu ya\u015f\u0131yoruz. 13 i\u015ftirak, 9 fabrika, g\u00fc\u00e7l\u00fc global marka portf\u00f6y\u00fc, yenilik\u00e7i \u00fcr\u00fcn ve hizmetlerimiz ile Geli\u015fen Pazarlar B\u00f6lgesi, b\u00fcy\u00fcme potansiyelini 2025 y\u0131l\u0131nda da koruyor\u201d dedi. S\u0131\u011f\u0131n, ba\u015fta T\u00fcrkiye olmak \u00fczere b\u00f6lgeye yat\u0131r\u0131mlar\u0131n devam edece\u011fine i\u015faret etti.<\/p>\n<\/div>\n
M\u0131s\u0131r\u2019da yeni fabrika 2025 y\u0131l\u0131n\u0131n ilk aylar\u0131nda a\u00e7\u0131l\u0131yor <\/b><\/p>\n
D\u00fcnyan\u0131n en b\u00fcy\u00fck 600 \u015fehrinin d\u00f6rtte birinin bulundu\u011fu Geli\u015fen Pazarlar B\u00f6lgesi, 2024 y\u0131l\u0131nda b\u00fcy\u00fck geli\u015fmelere de ev sahipli\u011fi yapt\u0131. M\u0131s\u0131r\u2019da in\u015faat\u0131 devam eden yeni fabrikan\u0131n kap\u0131lar\u0131n\u0131 2025 y\u0131l\u0131n\u0131n ilk aylar\u0131nda a\u00e7mas\u0131 bekleniyor. Y\u0131lda 80.000 f\u0131r\u0131n \u00fcretecek olan fabrika, Hidrojen Flor\u00fcr (HF) filtresi gibi s\u00fcrd\u00fcr\u00fclebilir \u00fcretim teknolojilerinde de ilklere imza at\u0131yor. G\u00f6khan S\u0131\u011f\u0131n, Suudi Arabistan, G\u00fcney Do\u011fu Asya ve G\u00fcney Afrika\u2019da da b\u00fcy\u00fcme ivmesinin devam etti\u011fini, ayr\u0131ca Hindistan\u2019da bula\u015f\u0131k y\u0131kamada yeni bir devir ba\u015flat\u0131ld\u0131\u011f\u0131n\u0131 belirtti. Elde y\u0131kama k\u00fclt\u00fcr\u00fcn\u00fcn yayg\u0131n oldu\u011fu \u00fclkede bula\u015f\u0131k makinesi kategorisinin geli\u015fti\u011fine i\u015faret eden S\u0131\u011f\u0131n, \u201cYeni nesil \u00fcr\u00fcnlerimizle, elde y\u0131kamaya k\u0131yasla su ve enerjiden tasarruf sa\u011flarken ayn\u0131 zamanda daha k\u0131sa s\u00fcrede daha hijyenik bir y\u0131kama deneyimi sunuyoruz\u201d dedi. S\u0131\u011f\u0131n bu geli\u015fmelerle b\u00f6lgenin daha da g\u00fc\u00e7lendi\u011fine de\u011finirken \u201cGeli\u015fen Pazarlar B\u00f6lgesi\u2019nde ba\u015far\u0131n\u0131n ta\u015f\u0131y\u0131c\u0131 g\u00fcc\u00fc ise gururla ifade etmeliyiz ki T\u00fcrkiye oldu. Grubun en b\u00fcy\u00fck \u00fcretim tesisi T\u00fcrkiye\u2019de bulunurken buradan 150 \u00fclkeye ihracat yap\u0131yoruz. 8.000\u2019den fazla \u00e7al\u0131\u015fan\u0131m\u0131z, yakla\u015f\u0131k 400 ki\u015filik A-Ge ekibimiz ve T\u00fcrkiye\u2019nin ilk sertifikal\u0131 Ar-Ge merkezi ile Geli\u015fen Pazarlar B\u00f6lgesinin kalbi olarak konumlan\u0131yoruz\u201d dedi.<\/p>\n<\/div>\n
T\u00fcrkiye\u2019ye \u00f6n\u00fcm\u00fczdeki 5 y\u0131lda 500 Milyon eurodan fazla yat\u0131r\u0131m <\/b><\/p>\n
BSH T\u00fcrkiye, 8.000\u2019den fazla \u00e7al\u0131\u015fan\u0131 ile Bosch, Siemens, Gaggenau ve Profilo markalar\u0131 alt\u0131nda teknoloji ve s\u00fcrd\u00fcr\u00fclebilirlik \u015fampiyonu \u00fcr\u00fcnlerini t\u00fcketicilerle bulu\u015fturuyor. B\u00fcnyesinde 5 fabrika, Ar-Ge merkezi ve lojistik alanlar\u0131 bar\u0131nd\u0131ran \u00c7erkezk\u00f6y yerle\u015fkesi ise BSH\u2019nin en b\u00fcy\u00fck \u00fcretim tesislerinden biri. Yakla\u015f\u0131k 7 milyonluk \u00fcretim kapasitesinde sahip olan yerle\u015fkeden t\u00fcm d\u00fcnyada 150 \u00fclkeye ihracat yap\u0131l\u0131yor. \u00c7erkezk\u00f6y\u2019\u00fcn bu \u00f6zellikleri ile e\u015fsiz bir konumda oldu\u011funu vurgulayan S\u0131\u011f\u0131n, \u201cBSH T\u00fcrkiye, \u00fcretimden sat\u0131\u015fa kadar pek \u00e7ok alanda b\u00f6lgeye \u00f6nc\u00fcl\u00fck ediyor. Bu ba\u015fl\u0131klardan biri de dijital d\u00f6n\u00fc\u015f\u00fcm. \u00c7erkezk\u00f6y\u2019de a\u00e7\u0131lan Future Lab inovasyon merkezi, global u\u00e7tan uca izlenebilirlik ve ba\u011flant\u0131 projelerine liderlik ediyor. Burada sunulan e\u011fitim ve deneyimlerle T\u00fcrkiye, BSH\u2019nin dijital yolcu\u011funa rehberlik sunuyor\u201d diye konu\u015ftu.<\/p>\n<\/div>\n
S\u0131\u011f\u0131n son olarak, ba\u015far\u0131l\u0131 ivmesi ve potansiyeli ile b\u00f6lgede yat\u0131r\u0131mlar\u0131n devam edece\u011fini belirtti ve \u015f\u00f6yle devam etti: \u201cHem T\u00fcrkiye hem de Geli\u015fen Pazarlar B\u00f6lgesi\u2019ne yat\u0131r\u0131mlar\u0131m\u0131z devam edecek. \u00d6n\u00fcm\u00fczdeki 5 y\u0131lda T\u00fcrkiye\u2019ye yakla\u015f\u0131k 500 milyon Euro yat\u0131r\u0131m planl\u0131yoruz.<\/p>\n
2024 y\u0131l\u0131nda \u00e7ift haneli b\u00fcy\u00fcme <\/b><\/p>\n
Geli\u015fen Pazarlar B\u00f6lgesi\u2019nin finansal performans\u0131n\u0131 de\u011ferlendiren BSH Geli\u015fen Pazarlar B\u00f6lgesi CFO\u2019su ve BSH Ev Aletleri Y\u00f6netim Kurulu Ba\u015fkan Vekili Sedef Ataman ise y\u0131l\u0131 yine \u00e7ift haneli b\u00fcy\u00fcme ile kapatmay\u0131 beklediklerini s\u00f6yledi. B\u00f6lgenin her y\u0131l y\u00fczde 10 \u00fczerinde b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc hat\u0131rlatan Ataman, \u201c2024 y\u0131l\u0131 k\u00fcresel ve yerel pek \u00e7ok zorluk yan\u0131nda f\u0131rsatlar\u0131 da beraberinde getirdi. B\u00fcy\u00fcme stratejimiz do\u011frultusunda temkinli ve ak\u0131lc\u0131 ad\u0131mlar att\u0131k. Sonu\u00e7 olarak da b\u00fcy\u00fcmemizi koruduk ve y\u0131l\u0131 yine yakla\u015f\u0131k y\u00fczde 10\u2019un \u00fczerinde bir b\u00fcy\u00fcme ile kapatmay\u0131 umuyoruz\u201d dedi. \u201c\u0130\u015fimizin kalbinde insan yat\u0131yor. Ya\u015fam kalitesini art\u0131rmay\u0131 ama\u00e7layan \u00fcr\u00fcn ve hizmetlerimizi t\u00fcm b\u00f6lgede 10.000\u2019i a\u015fk\u0131n \u00e7al\u0131\u015fan\u0131m\u0131zla t\u00fcketicilerimize ula\u015ft\u0131r\u0131yoruz\u201d diye konu\u015fan Ataman, b\u00f6lgedeki beyaz e\u015fya pazar\u0131n\u0131n 2030 y\u0131l\u0131nda 51 milyar Euro\u2019ya ula\u015fmas\u0131n\u0131n beklendi\u011fini payla\u015ft\u0131.<\/p>\n<\/div>\n
2025 f\u0131rsatlar ve zorluklarla geliyor <\/b><\/p>\n
2025 y\u0131l\u0131 i\u00e7in de\u011ferlendirmelerde bulunan Ataman, beyaz e\u015fya sekt\u00f6r\u00fcn\u00fcn gelece\u011fine y\u00f6nelik beklenen kritik f\u0131rsatlar\u0131 ve zorluklar\u0131 payla\u015ft\u0131. F\u0131rsatlar aras\u0131nda artan t\u00fcketici talebinden bahseden Ataman, geni\u015fleyen orta s\u0131n\u0131f ve kentle\u015fme s\u00fcrecinin, beyaz e\u015fya talebini art\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u201cBununla beraber daha k\u00fc\u00e7\u00fck ve modern ya\u015fam alanlar\u0131na uygun yenilik\u00e7i beyaz e\u015fya \u00fcr\u00fcnlerine olan talep h\u0131zla y\u00fckseliyor. Enerji tasarrufu sa\u011flayan \u00fcr\u00fcnlere y\u00f6nelik talep hem t\u00fcketiciler hem de h\u00fck\u00fcmetler taraf\u0131ndan te\u015fvik edilirken b\u00f6lgesel enerji standartlar\u0131, \u00fcreticileri y\u00fcksek verimlilikte \u00fcr\u00fcnler geli\u015ftirmeye y\u00f6nlendiriyor. \u00d6te yandan IoT ve ak\u0131ll\u0131 ev teknolojileri, dijitalle\u015fme yat\u0131r\u0131mlar\u0131 i\u00e7in f\u0131rsatlar sunuyor\u201d diyen Ataman, buna kar\u015f\u0131l\u0131k ekonomik dengesizlikler ve y\u00fcksek enflasyon gibi zorluklar bulundu\u011funa i\u015faret etti. Ataman \u015f\u00f6yle devam etti:<\/p>\n<\/div>\n
\u201cK\u00fcresel ve yerel ekonomilerdeki dengesizlikler, maliyet y\u00f6netimi ve fiyatland\u0131rma stratejileri \u00fczerinde ciddi bask\u0131lar olu\u015fturuyor. Y\u00fcksek enflasyon, t\u00fcketici al\u0131m g\u00fcc\u00fcn\u00fc azaltarak talepte dalgalanmalara yol a\u00e7abiliyor ve k\u00e2rl\u0131l\u0131k hedeflerini etkileyebiliyor.\u201d<\/p>\n
Altyap\u0131 eksiklikleri, politik dalgalanmalar, iklim de\u011fi\u015fikli\u011fi gibi pek \u00e7ok alandaki zorluklar\u0131n maliyet y\u00f6netimi ve ticaret ko\u015fullar\u0131na olumsuz yans\u0131d\u0131\u011f\u0131n\u0131 ifade eden Ataman, \u201cAyr\u0131ca, h\u0131zla de\u011fi\u015fen teknoloji ve dijitalle\u015fme ile birlikte nitelikli i\u015f g\u00fcc\u00fcne olan ihtiya\u00e7 giderek artarken, bu alandaki eksiklikler b\u00fcy\u00fcme ve yenilik\u00e7i projeleri s\u0131n\u0131rlayabiliyor\u201d diye konu\u015ftu.<\/p>\n<\/div>\n
Geli\u015fen Pazarlar B\u00f6lgesi\u2019nin sahip oldu\u011fu \u00e7e\u015fitlili\u011fin en b\u00fcy\u00fck g\u00fc\u00e7 oldu\u011funu vurgulayan Ataman s\u00f6zlerini \u015f\u00f6yle sonland\u0131rd\u0131: \u201cGeli\u015fen Pazarlar B\u00f6lgesi d\u00fcnyan\u0131n geri kalan\u0131 i\u00e7in ilk say\u0131labilecek pek \u00e7ok f\u0131rsat\u0131 da zorlu\u011fu da \u00e7ok defa deneyimledi. Bu e\u015fsiz deneyimin yan\u0131 s\u0131ra ekiplerimizin \u00e7e\u015fitlili\u011fi de b\u00f6lgemizi her t\u00fcrl\u00fc dalgalanmaya kar\u015f\u0131 diren\u00e7li k\u0131l\u0131yor. Geli\u015fen Pazarlar B\u00f6lgesi olarak istikrarl\u0131 b\u00fcy\u00fcmemizi \u00f6n\u00fcm\u00fczdeki y\u0131llarda da s\u00fcrd\u00fcrece\u011fiz.\u201d<\/p>\n<\/div>\n<\/p>\n
<\/p>\n
Kaynak :\u00a0https:\/\/www.bloomberght.com\/bsh-gelisen-pazarlar-bolgesi-cift-haneli-buyumeyi-surduruyor-3736743<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" BSH Ev Aletleri Grubu’nun Geli\u015fen Pazarlar B\u00f6lgesi (REM), istikrarl\u0131 b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcyor.Geli\u015fen Pazarlar B\u00f6lgesi’ne yat\u0131r\u0131mlar devam ederken \u00f6n\u00fcm\u00fczdeki 5 y\u0131lda T\u00fcrkiye’ye yakla\u015f\u0131k 500 milyon Euro yat\u0131r\u0131m yap\u0131lmas\u0131 bekleniyor.<\/p>\n","protected":false},"author":1,"featured_media":20506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2591,743,2590,2589,95],"manset":[],"class_list":["post-20505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-ataman","tag-bolge","tag-bsh","tag-gelisen-pazarlar-bolgesi","tag-turkiye"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/20505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=20505"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/20505\/revisions"}],"predecessor-version":[{"id":20507,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/20505\/revisions\/20507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/20506"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=20505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=20505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=20505"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=20505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}