Habert\u00fcrk, Bloomberg HT, HT Spor ve Show TV\u2019nin ana medya sponsoru oldu\u011fu Marketing Impact Summit Zirvesi\u2019nde, panelistler \u201c\u0130novasyon \u00c7a\u011f\u0131nda Pazarlama\u201d temas\u0131 etraf\u0131nda g\u00fcncel yakla\u015f\u0131mlar\u0131 ve uygulamalar\u0131 tart\u0131\u015facak, yeni trendleri ele alacak. Ulusal ve uluslararas\u0131 pazarlama profesyonellerini yapay zeka, s\u00fcrd\u00fcr\u00fclebilirlik, ye\u015fil pazarlama ve yeni nesil pazarlama \u00e7\u00f6z\u00fcmleri gibi sekt\u00f6re y\u00f6n veren konular etraf\u0131nda bir araya getirecek olan Zirve, T\u00fcrkiye\u2019nin pazarlama profesyonellerine k\u00fcresel bir sahnede yer alma f\u0131rsat\u0131 sunacak.<\/p>\n
Zirve haz\u0131rl\u0131klar\u0131 Prof. Dr. Zeynep \u00d6kten, Prof. Dr. Elif Yolbulan Okan, \u00d6zg\u00fcl \u00d6zkan Yavuz, Do\u00e7. Dr. M\u00fcge Yazgan, Do\u00e7. Dr. Duygu Ayd\u0131n Aslaner, Serta\u00e7 Ersay\u0131n ve Emine G\u00f6ksu\u2019dan olu\u015fan Dan\u0131\u015fma Kurulu taraf\u0131ndan titizlikle y\u00fcr\u00fct\u00fcl\u00fcyor.<\/p>\n
Paneller ve oturumlar ile s\u0131n\u0131rl\u0131 kalmayacak Zirvenin \u00f6nemli bir par\u00e7as\u0131 da Kotler Awards Pazarlama \u00d6d\u00fcl T\u00f6reni olacak. Modern pazarlaman\u0131n mimar\u0131 olarak g\u00f6sterilen Prof.Dr. Philip Kotler taraf\u0131ndan 2003 y\u0131l\u0131ndan bu yana pek \u00e7ok \u00fclkede d\u00fczenlenen ve d\u00fcnya \u00e7ap\u0131nda m\u00fckemmelli\u011fi simgeleyen Kotler Awards Pazarlama \u00d6d\u00fclleri T\u00fcrkiye\u2019de ilk defa d\u00fczenleniyor. Marketing Impact Summit Zirvesi ve Kotler Awards Pazarlama \u00d6d\u00fcl T\u00f6reni, Kotler Impact\u2019in T\u00fcrkiye temsilcisi Buz Agency taraf\u0131ndan d\u00fczenleniyor.<\/p>\n<\/div>\n
Ajans Ba\u015fkan\u0131 Ay\u015fenur Ayd\u0131n G\u00fcmr\u00fckc\u00fc, \u201cHem Kotler Awards gibi d\u00fcnya \u00e7ap\u0131nda prestijli pazarlama \u00f6d\u00fclleri sistemini T\u00fcrkiye\u2019ye getirerek, hem de Marketing Impact Summit gibi uluslararas\u0131 bir etkinli\u011fi ba\u015flatarak; \u00fclkemizi ve markalar\u0131m\u0131z\u0131 pazarlama d\u00fcnyas\u0131nda daha g\u00fc\u00e7l\u00fc bir konuma ta\u015f\u0131mak i\u00e7in t\u00fcm payda\u015flar\u0131m\u0131zla birlikte \u00e7al\u0131\u015fmaya devam ediyoruz.\u201d dedi.<\/p>\n<\/div>\n
13 farkl\u0131 kategoride 22 dalda \u2018Y\u0131l\u0131n En Ba\u015far\u0131l\u0131\u2019 marka ve \u015firketlerinin belirlenece\u011fi \u00f6d\u00fcl program\u0131na ba\u015fvurular https:\/\/www.kotlerimpactturkiye.org\/awards adresinden 17 Mart 2025 tarihine kadar yap\u0131labiliyor.<\/p>\n
Bu y\u0131l T\u00fcrkiye\u2019de ilk defa d\u00fczenlenecek olan Kotler Awards\u2019\u00fcn \u00f6d\u00fcl kategorileri:<\/p>\n
Pazarlamada M\u00fckemmellik\/Ya\u015fam Boyu Ba\u015far\u0131 \u00d6d\u00fcl\u00fc, Y\u0131l\u0131n En Ba\u015far\u0131l\u0131 Dijital Pazarlama Kampanyas\u0131 \u00d6d\u00fcl\u00fc, Y\u0131l\u0131n En Ba\u015far\u0131l\u0131 S\u00fcrd\u00fcr\u00fclebilir Pazarlama \u00d6d\u00fcl\u00fc, Y\u0131l\u0131n En Ba\u015far\u0131l\u0131 \u0130novasyon ve Yarat\u0131c\u0131 Fikri \u00d6d\u00fcl\u00fc, Y\u0131l\u0131n En Ba\u015far\u0131l\u0131 Vizyoner Lider \u00d6d\u00fcl\u00fc, Y\u0131l\u0131n En Ba\u015far\u0131l\u0131 Ba\u015flang\u0131c\u0131 \u00d6d\u00fcl\u00fc, Y\u0131l\u0131n En Ba\u015far\u0131l\u0131 Yapay Zeka Kampanyas\u0131 \u00d6d\u00fcl\u00fc, Y\u0131l\u0131n En Ba\u015far\u0131l\u0131 360 Derece Pazarlama Kampanyas\u0131 \u00d6d\u00fcl\u00fc (Ta\u015f\u0131mac\u0131l\u0131k ve Lojistik – Moda ve Tekstil – Sa\u011fl\u0131k ve G\u00fczellik – Kuyumculuk- Kozmetik – E-Ticaret \u2013 Otomotiv – \u0130n\u015faat – FMCG ve Bankac\u0131l\u0131k), Y\u0131l\u0131n En Ba\u015far\u0131l\u0131 Reklam Ajans\u0131 \u00d6d\u00fcl\u00fc, Y\u0131l\u0131n En Ba\u015far\u0131l\u0131 PR Ajans\u0131 \u00d6d\u00fcl\u00fc, Y\u0131l\u0131n En Ba\u015far\u0131l\u0131 Dijital Pazarlama Ajans\u0131 \u00d6d\u00fcl\u00fc ve Gen\u00e7 Kotler \u00d6d\u00fcl\u00fc.<\/p>\n<\/div>\n
\u00d6d\u00fcl ba\u015fvurular\u0131, d\u00fcnya \u00e7ap\u0131nda tan\u0131nan ve alan\u0131nda uzman isimlerden olu\u015fan ve onursal Ba\u015fkanl\u0131\u011f\u0131n\u0131 Prof.Dr. Philip Kotler\u2019in yapt\u0131\u011f\u0131 bir j\u00fcri taraf\u0131ndan de\u011ferlendirilecek. G\u00fc\u00e7l\u00fc j\u00fcri kadrosu, Kotler Awards T\u00fcrkiye 2025\u2019in adil ve \u015feffaf bir de\u011ferlendirme s\u00fcreciyle tamamlanmas\u0131n\u0131 sa\u011flayacak. Etkinlik, T\u00fcrkiye\u2019nin k\u00fcresel pazarlama sahnesindeki y\u00fckseli\u015fine katk\u0131da bulunacak ve sekt\u00f6rdeki en iyi yetenekleri \u00f6d\u00fcllendirerek onurland\u0131racak.<\/p>\n<\/div>\n<\/p>\n
<\/p>\n
Kaynak :\u00a0https:\/\/www.bloomberght.com\/marketing-impact-summit-kotler-awards-odul-toreni-ile-birlikte-gerceklesecek-3738290<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" 18 Nisan 2025 tarihinde \u00c7\u0131ra\u011fan Saray\u0131’nda d\u00fczenlenecek olan “Marketing Impact Summit” Zirvesi, pazarlama d\u00fcnyas\u0131n\u0131n en ba\u015far\u0131l\u0131 isimlerini bir araya getirerek T\u00fcrkiye’nin global pazarlama sahnesindeki g\u00fcc\u00fcn\u00fc ortaya \u00e7\u0131karacak. Zirve i\u00e7erisinde d\u00fcnya \u00e7ap\u0131nda prestijli bir \u00f6d\u00fcl sistemi olan ve T\u00fcrkiye’de ilk defa d\u00fczenlenen Kotler Awards Pazarlama \u00d6d\u00fclleri T\u00f6reni ger\u00e7ekle\u015fecek.<\/p>\n","protected":false},"author":1,"featured_media":22788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[839,2085,95,1660],"manset":[],"class_list":["post-22787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-odul","tag-pazarlama","tag-turkiye","tag-zirve"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/22787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=22787"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/22787\/revisions"}],"predecessor-version":[{"id":22789,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/22787\/revisions\/22789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/22788"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=22787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=22787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=22787"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=22787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}