{"id":22986,"date":"2025-10-04T20:36:09","date_gmt":"2025-10-04T20:36:09","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=22986"},"modified":"2025-10-04T20:36:09","modified_gmt":"2025-10-04T20:36:09","slug":"yapay-zeka-tatil-harcamalarini-229-milyar-dolar-artirdi","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2025\/10\/04\/yapay-zeka-tatil-harcamalarini-229-milyar-dolar-artirdi\/","title":{"rendered":"Yapay zeka tatil harcamalar\u0131n\u0131 229 milyar dolar art\u0131rd\u0131"},"content":{"rendered":"

HANDE BERKTAN<\/strong><\/p>\n

ABD Kaliforniya merkezli bulut yaz\u0131l\u0131m, pazarlama otomasyon \u015firketi Salesforce, d\u00fcnya genelinde e-ticaret harcamalar\u0131n\u0131n, 1 Kas\u0131m ile 31 Aral\u0131k y\u0131lba\u015f\u0131 \u00f6ncesi d\u00f6nemde y\u00fczde 3 artarak 1,2 trilyon dolar, rekor seviyeye ula\u015ft\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. \u00d6zellikle ABD’deki sat\u0131\u015flar, bu d\u00f6nem y\u00fczde 4 artarak, 282 milyar dolara y\u00fckseldi.<\/p>\n

Salesforce Raporu, 1 Kas\u0131m’dan itibaren bir\u00e7ok \u00fclkede, 1,5 milyar m\u00fc\u015fteriyi kapsayan harcama faaliyetlerine ili\u015fkin i\u00e7g\u00f6r\u00fcler toplamak amac\u0131yla Agentforce, Commerce Cloud, Marketing Cloud ve Service Cloud dahil olmak \u00fczere \u00e7e\u015fitli bulut hizmetleri \u015firketlerinin verileri bir araya getirerek olu\u015fturdu.<\/p>\n

\n

Salesforce’un t\u00fcketici i\u00e7g\u00f6r\u00fcleri direkt\u00f6r\u00fc Caila Schwartz, perakendecilerin yapt\u0131\u011f\u0131 yapay zeka yat\u0131r\u0131mlar\u0131, operasyonel maliyetlerin d\u00fc\u015fmesine ve m\u00fc\u015fteriler i\u00e7in daha ki\u015fiselle\u015ftirilmi\u015f ve ilgi \u00e7ekici sat\u0131\u015f kanallar\u0131na yol a\u00e7aca\u011f\u0131n\u0131 belirtti.<\/p>\n

Rapor, yapay zekan\u0131n sundu\u011fu tatil teklifleri, ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcn \u00f6nerileri arac\u0131l\u0131\u011f\u0131yla tatil harcamalar\u0131n\u0131 y\u0131ll\u0131k y\u00fczde 6 art\u0131\u015fla 229 milyar dolar tutar\u0131nda etkiledi\u011fini belirtiyor.<\/p>\n<\/div>\n

\n

Schwartz, “Yapay zekay\u0131 ve acenteleri benimseyen perakendeciler zaten faydalar\u0131 g\u00f6r\u00fcyor, ancak perakendeciler iadelerden kaynaklanan gelir kay\u0131plar\u0131n\u0131 en aza indirmeyi ve al\u0131\u015fveri\u015f yapanlarla yeniden etkile\u015fim kurmay\u0131 hedefledikleri i\u00e7in bu ara\u00e7lar yeni y\u0131lda daha da kritik olacak” dedi.<\/p>\n<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0https:\/\/www.bloomberght.com\/yapay-zeka-tatil-harcamalarini-229-milyar-dolar-artirdi-3738609<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Salesforce, d\u00fcnya genelinde e-ticaret harcamalar\u0131n\u0131n y\u0131lba\u015f\u0131 \u00f6ncesi d\u00f6nem, y\u00fczde 3 art\u0131\u015fla 1,2 trilyon dolar, rekor seviyeye ula\u015ft\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Salesforce Raporu, 1 Kas\u0131m’dan itibaren bir\u00e7ok \u00fclkede 1,5 milyar m\u00fc\u015fteriyi kapsayan harcama faaliyetlerine ili\u015fkin i\u00e7g\u00f6r\u00fcler toplamak amac\u0131yla Agentforce, Commerce Cloud, Marketing Cloud ve Service Cloud’\u0131n bulut hizmetleri verilerinden sa\u011flayarak haz\u0131rlad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":22987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"manset":[],"class_list":["post-22986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/22986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=22986"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/22986\/revisions"}],"predecessor-version":[{"id":22988,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/22986\/revisions\/22988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/22987"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=22986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=22986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=22986"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=22986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}