Starbucks bu ay Kuzey Amerika genelinde hem m\u00fc\u015fterilerinin hem de \u00e7al\u0131\u015fanlar\u0131n\u0131n g\u00fcvenli\u011fini ve deneyimini art\u0131rmay\u0131 ama\u00e7layan yeni davran\u0131\u015f kurallar\u0131 uygulamaya ba\u015flad\u0131.<\/p>\n
Revize edilen kurallar, \u015firketin yakla\u015f\u0131k yedi y\u0131ld\u0131r y\u00fcr\u00fcrl\u00fckte olan, halk\u0131n sat\u0131n alma yap\u0131p yapmad\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n kafeleri ve tesislerini kullanmas\u0131na izin veren politikas\u0131nda da de\u011fi\u015fiklik i\u00e7eriyor.<\/p>\n
Wall Street Journal’\u0131n g\u00f6rd\u00fc\u011f\u00fc \u00e7al\u0131\u015fan bildirimlerine g\u00f6re, yeni politikalar ayr\u0131ca ma\u011fazalara taciz, \u015fiddet, tehdit edici dil kullan\u0131m\u0131, d\u0131\u015far\u0131dan alkol getirme, sigara i\u00e7me ve dilencilik yap\u0131lmas\u0131n\u0131 yasaklayan tabelalar\u0131n yerle\u015ftirilmesini de i\u00e7eriyor. \u015eirket, s\u00f6z konusu de\u011fi\u015fiklikle m\u00fc\u015fteri trafi\u011findeki d\u00fc\u015f\u00fc\u015f\u00fc ve sat\u0131\u015flardaki azalmay\u0131 bertaraf etmeyi ama\u00e7l\u0131yor.<\/p>\n
Starbucks Kuzey Amerika Ba\u015fkan\u0131 Sara Trilling, bu hafta ba\u015f\u0131nda g\u00f6nderdi\u011fi bir mektupta, “Alanlar\u0131m\u0131z\u0131n nas\u0131l kullan\u0131lmas\u0131 gerekti\u011fi ve kimlerin kullanaca\u011f\u0131 konusunda beklentileri yeniden belirlemek gerekiyor” dedi. Y\u00f6neticiler, m\u00fc\u015fterilerin temiz ve g\u00fcvenli bir ortama sahip olma gereklili\u011fini vurgulad\u0131 ve \u00e7al\u0131\u015fanlar\u0131n da \u015firketin herkese a\u00e7\u0131k politikas\u0131 hakk\u0131nda endi\u015felerini dile getirdiklerini payla\u015ft\u0131.<\/p>\n
2018’den beri Starbucks, sat\u0131n alma yap\u0131l\u0131p yap\u0131lmad\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n kafelerine ve tuvaletlerine eri\u015fim izni veriyordu. Bu politika, 2018’de \u015firketin Philadelphia’daki bir \u015fubesinde ya\u015fanan bir olaya yan\u0131t olarak uygulanm\u0131\u015ft\u0131. O olayda, herhangi bir sat\u0131n alma yapmadan biri tuvaleti kullanmaya \u00e7al\u0131\u015f\u0131rken di\u011feri masada oturan iki adam tutuklanm\u0131\u015ft\u0131. \u00c7al\u0131\u015fanlar, adamlar tuvaleti kullanmalar\u0131 reddedildikten sonra ayr\u0131lmay\u0131 kabul etmeyince onlar\u0131 polise izinsiz giri\u015fte bulunanlar olarak bildirmi\u015fti. Olay yayg\u0131n ele\u015ftirilere yol a\u00e7m\u0131\u015f, Starbucks’\u0131n ABD’deki t\u00fcm ma\u011fazalar\u0131n\u0131 ge\u00e7ici olarak \u0131rksal duyarl\u0131l\u0131k e\u011fitimi i\u00e7in kapatmas\u0131na neden olmu\u015ftu. Adamlar daha sonra \u015firkete dava a\u00e7m\u0131\u015f ve a\u00e7\u0131klanmayan bir miktar i\u00e7in anla\u015fmaya varm\u0131\u015flard\u0131.<\/p>\n\n
<\/p>\n
Kaynak :\u00a0https:\/\/www.bloomberght.com\/starbucks-tan-yeni-kural-3739137<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Starbucks kafeler art\u0131k herhangi bir \u00fcr\u00fcn almadan kullan\u0131lamayacak.<\/p>\n","protected":false},"author":1,"featured_media":23796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"manset":[],"class_list":["post-23795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/23795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=23795"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/23795\/revisions"}],"predecessor-version":[{"id":23797,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/23795\/revisions\/23797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/23796"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=23795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=23795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=23795"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=23795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}