{"id":26364,"date":"2025-10-14T15:49:02","date_gmt":"2025-10-14T15:49:02","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=26364"},"modified":"2025-10-14T15:49:02","modified_gmt":"2025-10-14T15:49:02","slug":"surdurulebilirlik-finans-sektorunun-tam-merkezinde","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2025\/10\/14\/surdurulebilirlik-finans-sektorunun-tam-merkezinde\/","title":{"rendered":"‘S\u00fcrd\u00fcr\u00fclebilirlik finans sekt\u00f6r\u00fcn\u00fcn tam merkezinde’"},"content":{"rendered":"

Yap\u0131 Kredi S\u00fcrd\u00fcr\u00fclebilirlik Lideri Arda \u00d6zta\u015fk\u0131n, dijitalle\u015fme ile s\u00fcrd\u00fcr\u00fclebilirli\u011fin el ele giden bir kavram oldu\u011funu belirterek s\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00fc\u00e7 baca\u011fa oturdu\u011funu s\u00f6yledi. Bloomberg HT televizyonunda Sefer Y\u00fcksel’in haz\u0131rlay\u0131p sundu\u011fu Finansal Teknoloji program\u0131na konuk olan \u00d6zta\u015fk\u0131n, teknolojiden beklenen \u00e7ok fazla \u015fey oldu\u011funu vurgulayarak, insan-gezegen-ekonomi bacaklar\u0131ndan son t\u00fcketiciye ula\u015fan inovatif \u00fcr\u00fcnlerin s\u00fcrd\u00fcr\u00fclebilirli\u011fe katk\u0131s\u0131n\u0131n da \u00e7ok fazla oldu\u011funu ifade etti.<\/p>\n

<\/div>\n

S\u00fcrd\u00fcr\u00fclebilirli\u011fin finans sekt\u00f6r\u00fcn\u00fcn tam merkezinde olmas\u0131n\u0131n sebebinin d\u00f6n\u00fc\u015f\u00fcm g\u00fcc\u00fcn\u00fcn b\u00fcy\u00fck olmas\u0131ndan kaynakl\u0131 oldu\u011funu kaydeden \u00d6zta\u015fk\u0131n, s\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00e7ok payda\u015fl\u0131 ve \u00e7ok katmanl\u0131 oldu\u011funa de\u011findi. \u00d6zta\u015fk\u0131n, \u201cYap\u0131 Kredi olarak ayak izimizi olabilecek en az seviyeye indirmeye \u00e7al\u0131\u015f\u0131yoruz\u201d dedi. Ayr\u0131ca kredi ve yat\u0131r\u0131m portf\u00f6ylerinin s\u00fcrd\u00fcr\u00fclebilirlik endeksindeki d\u00f6n\u00fc\u015f\u00fcm\u00fc sa\u011flama hedeflerinin oldu\u011fu belirten \u00d6zta\u015fk\u0131n, bireysel ve t\u00fczel m\u00fc\u015fterilerinin d\u00f6n\u00fc\u015f\u00fcm\u00fcne niyetli olduklar\u0131n\u0131 ileterek \u00e7aba g\u00f6sterdiklerini s\u00f6yledi.<\/p>\n

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‘Yap\u0131 Kredi Mobil’i s\u00fcper uygulama olarak konumlad\u0131k’ <\/strong><\/p>\n

T\u00fcm m\u00fc\u015fterilerini s\u00fcrd\u00fcr\u00fclebilirlik ekseninde de\u011ferlendirdiklerini ve ortaya \u00e7\u0131kan veriyi olumlu sonu\u00e7lara gitmesi i\u00e7in plan ve program yapt\u0131klar\u0131n\u0131 ifade eden \u00d6zta\u015fk\u0131n, s\u00fcrd\u00fcr\u00fclebilirlik konusunun tek katmanl\u0131 olmad\u0131\u011f\u0131n\u0131 tekrar dile getirdi. \u00d6zta\u015fk\u0131n, bu konudaki ilk boyutun fark\u0131ndal\u0131k yaratmak oldu\u011funu s\u00f6yledi ve ikinci boyutun da t\u00fczel taraftaki sekt\u00f6rel d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirmek ve bu de\u011fi\u015fime e\u015flik etme hedeflerinin oldu\u011funu iletti. Yap\u0131 Kredi Mobil\u2019i Super App olarak konumlad\u0131klar\u0131n\u0131 dile getiren \u00d6zta\u015fk\u0131n, Yap\u0131 Kredi Mobil ile m\u00fc\u015fterilerin sadece finansal olan ili\u015fkilerini de\u011fil finansal olmayan i\u015f ve ili\u015fkilerini y\u00f6netmeye aday olduklar\u0131n\u0131 belirtti.<\/p>\n<\/div>\n

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‘Step ile tercihler s\u00fcrd\u00fcr\u00fclebilirlik y\u00f6n\u00fcnde de\u011fi\u015fecek’ <\/strong><\/p>\n

Yap\u0131 Kredi Mobile entegre ettikleri Step ile ya\u015fam tarzlar\u0131n\u0131n, t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131n, \u00fcretim \u015fekillerinin ve tercihlerin s\u00fcrd\u00fcr\u00fclebilirlik y\u00f6n\u00fcnde d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc bir ekosistem ve k\u00fclt\u00fcr yaratmay\u0131 ama\u00e7lad\u0131klar\u0131n\u0131 kaydeden \u00d6zta\u015fk\u0131n, “Step insan\u0131n bireysel hayat\u0131nda, finansal ve finansal olmayan t\u00fcm alanlarda \u00e7evreye sayg\u0131l\u0131 bir \u015fekilde fayda sa\u011flamak istedi\u011finde bu noktada kendisine kolay tercih se\u00e7enekleri sunan bir platform” diye konu\u015ftu. Step\u2019in g\u00fcnl\u00fck basit tercihlerin sa\u011fl\u0131kl\u0131 tarafa te\u015fvik edilmesini sa\u011flayan bir platform oldu\u011funun alt\u0131n \u00e7izen \u00d6zta\u015fk\u0131n, Yap\u0131 Kredi Mobil\u2019in geldi\u011fi Super App noktas\u0131nda pek \u00e7ok mini app ile Step program\u0131 i\u00e7ine dahil edeceklerini ve geni\u015fleteceklerini s\u00f6yledi.<\/p>\n<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0https:\/\/www.bloomberght.com\/surdurulebilirlik-finans-sektorunun-tam-merkezinde-2332898<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dijitalle\u015fme ile s\u00fcrd\u00fcr\u00fclebilirli\u011fin el ele giden bir kavram oldu\u011funu belirten Yap\u0131 Kredi S\u00fcrd\u00fcr\u00fclebilirlik Lideri Arda \u00d6zta\u015fk\u0131n, s\u00fcrd\u00fcr\u00fclebilirli\u011fin finans sekt\u00f6r\u00fcn\u00fcn tam merkezinde olma sebebinin d\u00f6n\u00fc\u015f\u00fcm g\u00fcc\u00fcn\u00fcn b\u00fcy\u00fck olmas\u0131ndan kaynakl\u0131 oldu\u011funu s\u00f6yledi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[297,3094,3093,3095],"manset":[],"class_list":["post-26364","post","type-post","status-publish","format-standard","hentry","category-ekonomi","tag-finansal","tag-step","tag-surdurulebilirlik","tag-yapi-kredi-mobil"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/26364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=26364"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/26364\/revisions"}],"predecessor-version":[{"id":26366,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/26364\/revisions\/26366"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=26364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=26364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=26364"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=26364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}