{"id":33536,"date":"2025-11-12T13:48:07","date_gmt":"2025-11-12T13:48:07","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=33536"},"modified":"2025-11-12T13:48:07","modified_gmt":"2025-11-12T13:48:07","slug":"metadan-dolandiricilikla-mucadele-adimi","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2025\/11\/12\/metadan-dolandiricilikla-mucadele-adimi\/","title":{"rendered":"Meta’dan doland\u0131r\u0131c\u0131l\u0131kla m\u00fccadele ad\u0131m\u0131"},"content":{"rendered":"

\u015eirketten yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, doland\u0131r\u0131c\u0131lar\u0131n, tespit edilmemek i\u00e7in s\u00fcrekli olarak taktiklerini geli\u015ftirdi\u011finin fark\u0131nda olan Meta, insanlar\u0131n bu tehditlere kar\u015f\u0131 daha iyi korunmas\u0131n\u0131 sa\u011flamak ve k\u00f6t\u00fc niyetli ki\u015filerin kullan\u0131c\u0131lar\u0131 kand\u0131rmas\u0131n\u0131 zorla\u015ft\u0131rmak amac\u0131yla mevcut savunmalar\u0131n\u0131 geli\u015ftirerek yeni teknolojiler \u00fcretmeye devam ediyor.<\/p>\n

Meta’n\u0131n ele ald\u0131\u011f\u0131 b\u00fcy\u00fck tehditlerden biri, tan\u0131nm\u0131\u015f ki\u015filerin g\u00f6rsellerinin, yan\u0131lt\u0131c\u0131 reklamlarla kullan\u0131c\u0131lar\u0131 kand\u0131rmak i\u00e7in kullan\u0131ld\u0131\u011f\u0131 doland\u0131r\u0131c\u0131l\u0131k takti\u011fi. Pek \u00e7ok yasal reklamda tan\u0131nm\u0131\u015f ki\u015filer yer alsa da onlar\u0131 taklit eden reklamlar genellikle ger\u00e7ek\u00e7i g\u00f6r\u00fcnmek i\u00e7in tasarland\u0131\u011f\u0131ndan, bu durum onlar\u0131 tespit etmeyi zorla\u015ft\u0131r\u0131yor.<\/p>\n

\u015eirketin reklam de\u011ferlendirmeleri, platformlar\u0131nda her g\u00fcn yay\u0131nlanan milyonlarca reklam\u0131 incelemek i\u00e7in b\u00fcy\u00fck \u00f6l\u00e7\u00fcde otomatikle\u015ftirilmi\u015f teknolojiye dayan\u0131yor.<\/p>\n

Makine \u00f6\u011frenimi s\u0131n\u0131fland\u0131r\u0131c\u0131lar\u0131, her reklam\u0131n metin, g\u00f6rsel ve video gibi \u00e7e\u015fitli bile\u015fenlerini analiz ederek, \u015firketin reklam ilkelerini ihlal edebilecek potansiyel doland\u0131r\u0131c\u0131l\u0131klar\u0131 tespit etmeye \u00e7al\u0131\u015f\u0131yor.<\/p>\n

\n

S\u00fcreci desteklemek i\u00e7in Meta, \u015f\u00fcpheli i\u00e7eriklerdeki tan\u0131nm\u0131\u015f ki\u015filerin y\u00fczlerini, bu ki\u015filerin Facebook ve Instagram’daki do\u011frulanm\u0131\u015f profil foto\u011fraflar\u0131yla kar\u015f\u0131la\u015ft\u0131rarak bu reklamlar\u0131 tespit etmek ve engellemek i\u00e7in y\u00fcz tan\u0131ma teknolojisini kullan\u0131yor.<\/p>\n

Reklam engelleniyor <\/b><\/p>\n

Bir e\u015fle\u015fme, reklam\u0131n doland\u0131r\u0131c\u0131l\u0131k oldu\u011funu do\u011frularsa, reklam hemen engellenirken, s\u00fcre\u00e7te kullan\u0131lan t\u00fcm y\u00fcz verileri, sonu\u00e7 ne olursa olsun, siliniyor.<\/p>\n

T\u00fcrkiye de dahil olmak \u00fczere pek \u00e7ok \u00fclkede, tan\u0131nm\u0131\u015f ki\u015filer, otomatik olarak y\u00fcz tan\u0131ma korumas\u0131na dahil ediliyor, ancak tercihleri do\u011frultusunda bu koruma \u00f6zelli\u011fini kapatabiliyor.<\/p>\n

Meta ayr\u0131ca, kullan\u0131c\u0131lar\u0131n Facebook veya Instagram hesaplar\u0131na eri\u015fimi yeniden sa\u011flamak i\u00e7in yeni bir y\u00f6ntem olarak videoyla do\u011frulama \u00f6zelli\u011fini tan\u0131tt\u0131.<\/p>\n

Bir hesab\u0131n ba\u015fkas\u0131n\u0131n eline ge\u00e7mi\u015f olabilece\u011finden \u015f\u00fcphelenildi\u011finde, kullan\u0131c\u0131lar art\u0131k kimliklerini k\u0131sa bir videoyla do\u011frulama se\u00e7ene\u011fine sahip. \u0130ste\u011fe ba\u011fl\u0131 olan bu y\u00f6ntem, geleneksel belgelere dayal\u0131 do\u011frulamalara alternatif sunuyor.<\/p>\n

\u00d6zellikler, Meta’n\u0131n kapsaml\u0131 gizlilik ve risk de\u011ferlendirme s\u00fcre\u00e7lerinden ge\u00e7iriliyor ve kullan\u0131c\u0131 e\u011fitimi gibi g\u00fcvenlik \u00f6nlemleri i\u00e7eriyor.<\/p>\n<\/div>\n

\n

\u015eirket, \u00e7evrim i\u00e7i doland\u0131r\u0131c\u0131l\u0131kla m\u00fccadele \u00e7abalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcrken, y\u00fcz tan\u0131ma teknolojisinin sorumlu ve gizlilik odakl\u0131 bir \u015fekilde uygulanmas\u0131n\u0131 sa\u011flamak amac\u0131yla d\u00fczenleyici kurumlar ve sekt\u00f6r uzmanlar\u0131yla i\u015fbirli\u011fi yapmaya devam ediyor.<\/p>\n<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0https:\/\/www.bloomberght.com\/meta-dan-dolandiricilikla-mucadele-adimi-3747290<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Meta, doland\u0131r\u0131c\u0131l\u0131klar\u0131 \u00f6nlemeye yard\u0131mc\u0131 olmak ve ba\u015fkas\u0131n\u0131n eline ge\u00e7mi\u015f hesaplar\u0131n kurtar\u0131lma s\u00fcrecini h\u0131zland\u0131rmak i\u00e7in y\u00fcz tan\u0131ma teknolojisinden yararlanan yeni g\u00fcvenlik \u00f6nlemlerini tan\u0131tt\u0131.<\/p>\n","protected":false},"author":1,"featured_media":33537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3515,151,153,880,2596],"manset":[],"class_list":["post-33536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-kisiler","tag-kullanici","tag-meta","tag-reklam","tag-yuz"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/33536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=33536"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/33536\/revisions"}],"predecessor-version":[{"id":33538,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/33536\/revisions\/33538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/33537"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=33536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=33536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=33536"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=33536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}