{"id":34505,"date":"2025-11-15T21:00:08","date_gmt":"2025-11-15T21:00:08","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=34505"},"modified":"2025-11-15T21:00:08","modified_gmt":"2025-11-15T21:00:08","slug":"bimden-ilk-ceyrekte-dengeli-performans","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2025\/11\/15\/bimden-ilk-ceyrekte-dengeli-performans\/","title":{"rendered":"B\u0130M&#8217;den ilk \u00e7eyrekte dengeli performans"},"content":{"rendered":"<p><p><strong>BURCU KIRATLI\/BLOOMBERG HT ARA\u015eTIRMA ANAL\u0130ST\u0130<\/strong><\/p>\n<p>B\u0130M, 2025 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde net sat\u0131\u015flar\u0131n\u0131 y\u0131ll\u0131k bazda y\u00fczde 3 art\u0131rarak 147,7 milyar TL\u2019ye y\u00fckseltti. Ancak bu s\u0131n\u0131rl\u0131 b\u00fcy\u00fcme, operasyonel giderlerdeki y\u00fckseli\u015fle birlikte \u015firketin k\u00e2rl\u0131l\u0131\u011f\u0131 \u00fczerinde bask\u0131 yaratt\u0131. Br\u00fct k\u00e2r 25,9 milyar TL\u2019ye ula\u015ft\u0131, ancak faaliyet giderlerindeki y\u00fczde 16\u2019l\u0131k art\u0131\u015f marjlar\u0131 daraltt\u0131. Br\u00fct k\u00e2r marj\u0131 enflasyon muhasebesi dahil hesapland\u0131\u011f\u0131nda y\u00fczde 17,5 seviyesinde ger\u00e7ekle\u015fti.<\/p>\n<p>FAV\u00d6K (faiz, amortisman ve vergi \u00f6ncesi k\u00e2r), y\u0131ll\u0131k bazda y\u00fczde 14 d\u00fc\u015f\u00fc\u015fle 5,3 milyar TL oldu. FAV\u00d6K marj\u0131 y\u00fczde 4,3\u2019ten y\u00fczde 3,6\u2019ya gerileyerek operasyonel k\u00e2rl\u0131l\u0131kta zay\u0131flamaya i\u015faret etti. Bu gerilemede \u00f6zellikle personel ve amortisman giderlerinin sat\u0131\u015flara oran\u0131ndaki art\u0131\u015f etkili oldu. Faaliyet giderlerinin toplam sat\u0131\u015flara oran\u0131 y\u0131ll\u0131k 204 baz puan artarak y\u00fczde 18,1\u2019e y\u00fckseldi.<\/p>\n<p>Parasal kay\u0131plar\u0131n 1,6 milyar TL\u2019ye ula\u015fmas\u0131 ve net finansal giderin 899 milyon TL seviyesinde ger\u00e7ekle\u015fmesi, vergi \u00f6ncesi k\u00e2r\u0131 6,4 milyar TL\u2019ye \u00e7ekti. T\u00fcm bu geli\u015fmeler neticesinde net d\u00f6nem k\u00e2r\u0131 y\u00fczde 49 d\u00fc\u015ferek 2,7 milyar TL\u2019ye geriledi. Net k\u00e2r marj\u0131 ise y\u00fczde 1,8 oldu.<\/p>\n<div>\n<p>T\u00fcm bu k\u00e2rl\u0131l\u0131k bask\u0131lar\u0131na kar\u015f\u0131n, B\u0130M g\u00fc\u00e7l\u00fc serbest nakit ak\u0131\u015f\u0131 \u00fcretmeyi s\u00fcrd\u00fcrd\u00fc. \u015eirketin nakit pozisyonu bir \u00f6nceki \u00e7eyre\u011fe g\u00f6re yakla\u015f\u0131k \u00fc\u00e7 kat artarak 23,5 milyar TL\u2019ye y\u00fckseldi. Bu art\u0131\u015fta i\u015fletme faaliyetlerinden elde edilen 11,7 milyar TL ve net i\u015fletme sermayesi de\u011fi\u015fimi belirleyici oldu.<\/p>\n<p>Ayn\u0131 ma\u011faza sat\u0131\u015flar\u0131 y\u0131ll\u0131k bazda y\u00fczde 35,1 artarken, sepet hacmi y\u00fczde 40,3 b\u00fcy\u00fcd\u00fc. Ancak g\u00fcnl\u00fck ma\u011faza trafi\u011fi y\u00fczde 3,7 oran\u0131nda azald\u0131. Sat\u0131\u015flar\u0131n y\u00fczde 85\u2019i T\u00fcrkiye operasyonlar\u0131ndan gelirken, Fas ve M\u0131s\u0131r\u2019\u0131n pay\u0131 s\u0131ras\u0131yla y\u00fczde 10 ve y\u00fczde 4 oldu. \u00dcr\u00fcn baz\u0131nda ise kendi markal\u0131 \u00fcr\u00fcnlerin sat\u0131\u015f i\u00e7indeki pay\u0131 y\u00fczde 60\u2019tan y\u00fczde 57\u2019ye gerilerken, markal\u0131 \u00fcr\u00fcnlerin pay\u0131 y\u00fczde 34\u2019e \u00e7\u0131kt\u0131.<\/p>\n<p>\u015eirketin bu \u00e7eyrekteki yat\u0131r\u0131m harcamalar\u0131 4,6 milyar TL seviyesinde ger\u00e7ekle\u015fti ve sat\u0131\u015flara oran\u0131 y\u00fczde 3,1 oldu. B\u0130M ayn\u0131 d\u00f6nemde 226 yeni ma\u011faza a\u00e7arak toplam ma\u011faza say\u0131s\u0131n\u0131 13.809\u2019a ta\u015f\u0131d\u0131.<\/p>\n<p>1\u00c725 itibar\u0131yla 31 \u015fehirde faaliyet g\u00f6steren FILE, 295 ma\u011faza ve 3 lojistik merkeziyle hizmet veriyor. Sat\u0131\u015flar\u0131n\u0131n y\u00fczde 32\u2019si kendi markal\u0131 \u00fcr\u00fcnlerden olu\u015furken, online sat\u0131\u015flar toplam gelirin y\u00fczde 5,1\u2019ini olu\u015fturdu. FILE Mobil platformu, ikisi dark store olmak \u00fczere toplam 87 ma\u011faza \u00fczerinden hizmet sunuyor.<\/p>\n<\/div>\n<\/p>\n<p><\/p>\n<p>Kaynak :\u00a0<span style=\"background-color: rgb(255, 249, 236); color: rgb(55, 58, 60); font-size: 14px;\">https:\/\/www.bloomberght.com\/bimden-ilk-ceyrekte-dengeli-performans-3748099<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u0130M&#8217;in 2025 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde net d\u00f6nem k\u00e2r\u0131 y\u00fczde 49 d\u00fc\u015ferek 2,7 milyar TL&#8217;ye geriledi.<\/p>\n","protected":false},"author":1,"featured_media":34506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[296,706,234,193,1131],"manset":[],"class_list":["post-34505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-kar","tag-magaza","tag-net","tag-satis","tag-yuzde-3"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/34505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=34505"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/34505\/revisions"}],"predecessor-version":[{"id":34507,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/34505\/revisions\/34507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/34506"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=34505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=34505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=34505"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=34505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}