{"id":3586,"date":"2024-06-12T14:12:11","date_gmt":"2024-06-12T14:12:11","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=3586"},"modified":"2024-06-12T14:12:11","modified_gmt":"2024-06-12T14:12:11","slug":"dunyada-dijital-alici-sayisi-26-milyar-kisiye-ulasti","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2024\/06\/12\/dunyada-dijital-alici-sayisi-26-milyar-kisiye-ulasti\/","title":{"rendered":"“D\u00fcnyada dijital al\u0131c\u0131 say\u0131s\u0131 2,6 milyar ki\u015fiye ula\u015ft\u0131”"},"content":{"rendered":"
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Ko\u00e7Zer\u2019in Sat\u0131\u015f ve Dijital Platformlar \u0130\u015f Birimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Or\u00e7un G\u00fcven “Ko\u00e7 Toplulu\u011fu \u015firketiyiz ancak topluluk d\u0131\u015f\u0131ndan da pek \u00e7ok b\u00fcy\u00fck \u015firketin sat\u0131n almalar\u0131n\u0131 ve ihalelerini y\u00f6netiyoruz. 1,5 milyar dolar\u0131 a\u015fan ticaret hacmimizle, Fortune 500\u2019de ilk 100 \u015firket aras\u0131nda yer al\u0131yoruz” dedi.<\/p>\n

Ara\u015ft\u0131rmalar\u0131n e-ticaretin 2027 y\u0131l\u0131na kadar k\u00fcresel perakende sat\u0131\u015flar\u0131n y\u00fczde 41’ini olu\u015fturaca\u011f\u0131na i\u015faret etti\u011fini s\u00f6yleyen G\u00fcvem “2017\u2019de ayn\u0131 rakam\u0131n y\u00fczde 18 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrsek, pandeminin yaratt\u0131\u011f\u0131 ivmeyi daha net anlayabiliriz. \u015euan d\u00fcnya \u00e7ap\u0131nda dijital al\u0131c\u0131 say\u0131s\u0131 2,6 milyar ki\u015fiye ula\u015fm\u0131\u015f durumda.Perakendedeki bu y\u00f6n de\u011fi\u015fikli\u011fi, B2B pazar\u0131nda da kendine bir yol buldu” iffadelerini kulland\u0131.<\/p>\n<\/div>\n

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G\u00fcven “Hedef kitle ve m\u00fc\u015fteri dinamikleri \u00f6zelinde bakt\u0131\u011f\u0131m\u0131zda, B2B pazar\u0131nda \u00f6ncelikli odak noktas\u0131n\u0131n \u015firketler aras\u0131ndaki i\u015flemleri kolayla\u015ft\u0131rmak oldu\u011funu g\u00f6r\u00fcyoruz. Hedef kitle, B2B pazar\u0131nda daha b\u00fcy\u00fck \u00f6l\u00e7ekte hammadde, \u00fcr\u00fcn veya hizmet tedarik etmek isteyen profesyoneller ve \u015firketlerden olu\u015fuyor. M\u00fc\u015fteri dinamikleri, uzun vadeli ili\u015fkiler kurma, s\u00f6zle\u015fmeleri m\u00fczakere etme ve kurumsal sat\u0131n alman\u0131n karma\u015f\u0131kl\u0131\u011f\u0131na uyum sa\u011flama etraf\u0131nda d\u00f6n\u00fcyor. Kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan de\u011ferlendirdi\u011fimizde ise B2B\u2019de i\u015flevsellik ve verimlilik \u00f6ne \u00e7\u0131karken, B2C\u2019de kullan\u0131c\u0131 dostu bir deneyim ve estetik bir aray\u00fcz \u00f6nem kazan\u0131yor” dedi.<\/p>\n

ZerGO\u2019da hem al\u0131c\u0131y\u0131 hem de sat\u0131c\u0131y\u0131 g\u00f6zeten avantajlar sunduklar\u0131n\u0131 ifade eden G\u00fcven “Sat\u0131n alma adedine g\u00f6re fiyat belirleme \u00f6zelli\u011fi sayesinde, sat\u0131c\u0131 \u015firketler \u00fcr\u00fcnlerini sergilerken, adet artt\u0131k\u00e7a m\u00fc\u015fteriye \u00f6zel avantajlar\u0131 kendileri saptayabiliyor. Daha b\u00fcy\u00fck pazarlara ve yeni m\u00fc\u015fterilere ula\u015fabiliyor. Al\u0131c\u0131lar ise spot al\u0131mlardan \u00e7oklu al\u0131mlara kadar, her \u00f6l\u00e7ekte sat\u0131n alma yapabiliyor. Sipari\u015f takibi, faturala\u015fma, taksitle \u00f6deme ya da a\u00e7\u0131k hesapla \u00f6deme gibi de\u011fi\u015fik alternatiflere sahipler. Toplu sat\u0131n al\u0131mlarda, farkl\u0131 sat\u0131c\u0131lardan sunulan fiyatlar\u0131 \u015feffaf bir \u015fekilde g\u00f6rerek karar verebiliyor. 7\/24 \u00e7ok h\u0131zl\u0131 al\u0131\u015fveri\u015f yapabiliyorsunuz” \u015feklinde konu\u015ftu.<\/p>\n<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0https:\/\/www.bloomberght.com\/dunyada-dijital-alici-sayisi-2-6-milyar-kisiye-ulasti-2354740<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ko\u00e7Zer Sat\u0131\u015f ve Dijital Platformlar \u0130\u015f Birimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Or\u00e7un G\u00fcven “\u015eu an d\u00fcnya \u00e7ap\u0131nda dijital al\u0131c\u0131 say\u0131s\u0131 2,6 milyar ki\u015fiye ula\u015fm\u0131\u015f durumda. Perakendedeki bu y\u00f6n de\u011fi\u015fikli\u011fi, B2B pazar\u0131nda da\u00a0kendine bir yol buldu. ZerGO\u2019da hem…<\/p>\n","protected":false},"author":1,"featured_media":3587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[618,182],"manset":[],"class_list":["post-3586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-satin","tag-sirket"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/3586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=3586"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/3586\/revisions"}],"predecessor-version":[{"id":3588,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/3586\/revisions\/3588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/3587"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=3586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=3586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=3586"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=3586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}