{"id":38916,"date":"2025-11-30T07:00:07","date_gmt":"2025-11-30T07:00:07","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=38916"},"modified":"2025-11-30T07:00:07","modified_gmt":"2025-11-30T07:00:07","slug":"hmden-urun-tedariginde-pazara-yakinlik-plani","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2025\/11\/30\/hmden-urun-tedariginde-pazara-yakinlik-plani\/","title":{"rendered":"H&M’den \u00fcr\u00fcn tedari\u011finde pazara yak\u0131nl\u0131k plan\u0131"},"content":{"rendered":"

\u0130sve\u00e7 merkezli perakende giyim firmas\u0131 Hennes & Mauritz AB (H&M), ABD tarifeleri ve jeopolitik belirsizliklerin ticareti zorla\u015ft\u0131rmas\u0131 sebebiyle ana pazarlar\u0131na daha yak\u0131n \u00fcreticilerden mal tedarik etme \u00e7abalar\u0131n\u0131 h\u0131zland\u0131r\u0131yor.<\/p>\n

H&M CEO’su Daniel Erver bug\u00fcn verdi\u011fi r\u00f6portajda, \u00fcretimlerini \u00f6ncelikle Avrupa’ya, Latin Amerika ve ABD’ye daha yak\u0131n hale getirerek teslim s\u00fcrelerini k\u0131saltmay\u0131 ve esnekli\u011fi art\u0131rmay\u0131 ama\u00e7lad\u0131klar\u0131n\u0131 s\u00f6yledi. Erver, bu strateji de\u011fi\u015fikli\u011finin k\u00fcresel geli\u015fmelerle alakal\u0131 oldu\u011funu, daha fazla alternatif tedarik\u00e7i bulmak i\u00e7in H&M’in h\u0131z\u0131n\u0131 art\u0131rmas\u0131 gerekti\u011fini de ifade etti.<\/p>\n

Banglade\u015f ve di\u011fer Asya \u00fclkelerinde b\u00fcy\u00fck \u00fcretim kapasitesine sahip olan H&M, \u00f6nemli rakiplerinden biri Zara gibi t\u00fcketiciler i\u00e7in potansiyel olarak daha y\u00fcksek fiyatlarla hesapla\u015fmak zorunda kald\u0131.<\/p>\n

Ancak Zara, Avrupa’ya daha yak\u0131n olan T\u00fcrkiye ve Fas gibi yerlerden daha fazla mal tedarik ediyor.<\/p>\n

H&M baz\u0131 durumlarda \u00fcretim sipari\u015fi vermedi <\/b><\/p>\n

H&M rekabet\u00e7i kalabilmek i\u00e7in hem fiyatlar\u0131 y\u00fckseltti hem de d\u00fc\u015f\u00fcrd\u00fc. Erver, bu konuda \u015fu yorumlar\u0131 yapt\u0131: “Baz\u0131 durumlarda rekabet\u00e7i bir fiyat noktas\u0131nda \u00fcretemedi\u011fimiz i\u00e7in \u00fcretim sipari\u015fi vermemeye karar verdik” dedi.<\/p>\n

\n

Erver, olumsuz d\u00f6viz kuru hareketleri ve pahal\u0131 nakliyat \u00fccretleri gibi olumsuzluklar\u0131n tersine d\u00f6nmesiyle birlikte ikinci yar\u0131da br\u00fct marj\u0131n iyile\u015fece\u011fini \u00f6ng\u00f6r\u00fcyor.<\/p>\n

\u00d6te yandan H&M hisseleri, perakendecinin analist tahminlerinin biraz \u00fczerinde k\u00e2r a\u00e7\u0131klamas\u0131n\u0131n ard\u0131ndan bug\u00fcn Stokholm i\u015flemlerinde y\u00fczde 7,9’a kadar y\u00fckselerek Nisan ay\u0131ndan bu yana en b\u00fcy\u00fck g\u00fcnl\u00fck kazanc\u0131 elde etti.<\/p>\n<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0https:\/\/www.bloomberght.com\/h-m-den-urun-tedariginde-pazara-yakinlik-plani-3751477<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

H&M CEO’su Daniel Erver, ana pazarlara daha yak\u0131n noktalardan \u00fcr\u00fcn tedarik etmeye \u00e7abalad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n","protected":false},"author":1,"featured_media":38917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3840],"manset":[],"class_list":["post-38916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-hm"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/38916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=38916"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/38916\/revisions"}],"predecessor-version":[{"id":38918,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/38916\/revisions\/38918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/38917"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=38916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=38916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=38916"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=38916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}