{"id":3933,"date":"2024-06-15T22:12:07","date_gmt":"2024-06-15T22:12:07","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=3933"},"modified":"2024-06-15T22:12:07","modified_gmt":"2024-06-15T22:12:07","slug":"degisimin-oncusu-zes-logosunu-yeniledi","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2024\/06\/15\/degisimin-oncusu-zes-logosunu-yeniledi\/","title":{"rendered":"De\u011fi\u015fimin \u00f6nc\u00fcs\u00fc \u201czes\u2019\u2019 logosunu yeniledi"},"content":{"rendered":"<div>\n<p>Yeni nesil teknolojilerin hayata ge\u00e7irilmesine ve sekt\u00f6r\u00fcn d\u00f6n\u00fc\u015f\u00fcm\u00fcne liderlik eden \u201czes\u201d, yenilenen logosuyla marka imaj\u0131n\u0131 tazeliyor. Logo tasar\u0131m\u0131 ve g\u00f6rsel d\u00fcnyas\u0131nda yapt\u0131\u011f\u0131 de\u011fi\u015fiklikle \u201czes\u201d; temiz bir gelece\u011fin, elektrifikasyonun ve yenilenebilir enerji \u00e7\u00f6z\u00fcmlerinin simgesi olmay\u0131 hedefliyor. Mavi ve ye\u015fil renklerle bulu\u015fan yeni logo, ayn\u0131 zamanda karbon n\u00f6tr olma hedefi ile uyumlu bir gelece\u011fi temsil ediyor. Bu renkler, markan\u0131n \u00e7evreye kar\u015f\u0131 duydu\u011fu sorumlulu\u011fu ve s\u00fcrd\u00fcr\u00fclebilir bir gelece\u011fe olan taahh\u00fcd\u00fcn\u00fc de simgeliyor.<\/p>\n<p>Payda\u015flar\u0131n\u0131n markaya duydu\u011fu g\u00fcven ve samimiyetten esinlenerek; do\u011fal ve sade bir yap\u0131ya kavu\u015fturulan logo minimalist bir yakla\u015f\u0131mla k\u00fc\u00e7\u00fck harflerle tasarland\u0131. Renkler aras\u0131ndaki ge\u00e7i\u015fle markaya gen\u00e7 ve dinamik bir vurgu yap\u0131l\u0131rken ayn\u0131 zamanda gelecek nesillerin miras\u0131 olan d\u00fcnyam\u0131z\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fine de dikkat \u00e7ekilmek istendi.<\/p>\n<\/div>\n<div>\n<p>T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131na yay\u0131lan elektrikli ara\u00e7 \u015farj istasyonu a\u011f\u0131 ile \u00fclkemizde e-mobilitenin geli\u015fimine destek olan \u201czes\u201d, enerji verimlili\u011fi alan\u0131nda da ger\u00e7ekle\u015ftirece\u011fi t\u00fcm projelerini ayn\u0131 marka \u00e7at\u0131s\u0131 <b>alt\u0131nda<\/b> toplama karar\u0131 ald\u0131. Bu karar\u0131n arkas\u0131nda, tek bir marka ile hizmet verdi\u011fi alanlarda liderlik yapma ve s\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00f6nc\u00fcs\u00fc olma amac\u0131 yat\u0131yor.<\/p>\n<p>2024 y\u0131l\u0131nda yeni logo ve kurumsal kimlik uygulamalar\u0131, ba\u015fta \u015farj istasyonlar\u0131 olmak \u00fczere payda\u015flarla markan\u0131n bulu\u015ftu\u011fu her alanda uygulanmaya ba\u015flayacak. \u201czes\u201d bu de\u011fi\u015fiklikle sekt\u00f6rdeki konumunu, markan\u0131n imaj\u0131n\u0131 ve alg\u0131s\u0131n\u0131 olumlu y\u00f6nde g\u00fc\u00e7lendirerek de\u011ferleri ile \u00f6rd\u00fc\u011f\u00fc g\u00fc\u00e7l\u00fc bir gelece\u011fe sa\u011flam ad\u0131mlarla ilerliyor.<\/p>\n<\/div>\n<\/p>\n<p><\/p>\n<p>Kaynak :\u00a0<span style=\"background-color: rgb(255, 249, 236); color: rgb(55, 58, 60); font-size: 14px;\">https:\/\/www.bloomberght.com\/degisimin-oncusu-zes-logosunu-yeniledi-2354966<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019de elektrikli ara\u00e7 \u015farj istasyonlar\u0131n\u0131n yayg\u0131nla\u015fmas\u0131na \u00f6nc\u00fcl\u00fck eden \u201czes\u201d  yenilendi. Elektrikli ara\u00e7 \u015farj istasyonu i\u015fletmecili\u011fi ile enerji verimlili\u011fi alan\u0131nda uzmanla\u015fan \u201czes\u201d in yeni logosu, global \u00f6d\u00fcll\u00fc ajans Happy People Project&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[704,703],"manset":[],"class_list":["post-3933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-logo","tag-marka"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/3933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=3933"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/3933\/revisions"}],"predecessor-version":[{"id":3935,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/3933\/revisions\/3935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/3934"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=3933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=3933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=3933"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=3933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}