Hamdi Ulukaya ve Ivanka Trump’tan g\u0131da israf\u0131yla m\u00fccadelede i\u015fbirli\u011fi yapt\u0131. Bu i\u015f birli\u011fi, g\u0131da israf\u0131n\u0131n k\u00fcresel bir boyut kazand\u0131\u011f\u0131 ABD’de, her y\u0131l yeti\u015ftirilen meyve ve sebzelerin yakla\u015f\u0131k y\u00fczde 30’unun \u00fcr\u00fcnlerin boyutu, \u015fekli veya rengi gibi d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015f standartlar\u0131n\u0131 kar\u015f\u0131lamamas\u0131 nedeniyle tarlada kalmas\u0131 sorununa \u00e7\u00f6z\u00fcm sunuyor. Bu durum, 2023 y\u0131l\u0131nda ABD’de 16 milyon tondan fazla \u00fcr\u00fcn\u00fcn israf edilmesine ve \u00e7ift\u00e7iler i\u00e7in 13 milyar dolarl\u0131k bir ekonomik kayba yol a\u00e7t\u0131.<\/p>\n
Hamdi Ulukaya ve Ivanka Trump aras\u0131ndaki i\u015f birli\u011finin temeli, ilk olarak 2022 y\u0131l\u0131nda Chobani fabrikalar\u0131n\u0131n bulundu\u011fu Twin Falls, Idaho ve New York’ta ihtiya\u00e7 sahibi ailelere fazla g\u0131dalar\u0131 ula\u015ft\u0131rmak i\u00e7in birlikte \u00e7al\u0131\u015f\u0131rken at\u0131ld\u0131. Bu ortak \u00e7aba, israf\u0131 kayna\u011f\u0131nda \u00f6nleyen kal\u0131c\u0131 bir i\u015f modeli kurma fikrini ortaya \u00e7\u0131kard\u0131 ve bu fikir, Planet Harvest adl\u0131 bir organizasyonun kurulmas\u0131na ilham verdi. Planet Harvest, g\u00f6r\u00fcn\u00fcm\u00fc nedeniyle sat\u0131lamayan \u00fcr\u00fcnler i\u00e7in ikinci bir pazar olu\u015fturarak \u00e7ift\u00e7ileri do\u011frudan g\u0131da \u015firketleri ve perakendecilerle bulu\u015fturuyor.<\/p>\n
Bug\u00fcn Ulukaya ve Trump taraf\u0131ndan canl\u0131 yay\u0131nda yap\u0131lan a\u00e7\u0131klamaya g\u00f6re Chobani, bu modelin ilk b\u00fcy\u00fck orta\u011f\u0131 oldu. \u015eirket, Planet Harvest arac\u0131l\u0131\u011f\u0131yla daha \u00f6nce at\u0131l durumda olan yakla\u015f\u0131k 545 ton’dan fazla \u00e7ilek sat\u0131n ald\u0131. Bu miktar, 55 milyon yo\u011furt i\u00e7ece\u011fi \u00fcretmek i\u00e7in kullan\u0131ld\u0131 ve ABD’li \u00e7ift\u00e7iler, daha \u00f6nce de\u011fer g\u00f6rmeyen bu \u00fcr\u00fcnlerden kilogram ba\u015f\u0131na 0,59 dolar gelir elde etmeye ba\u015flad\u0131. Bu yakla\u015f\u0131m, sadece birka\u00e7 \u00e7iftlikte y\u00fcz binlerce dolarl\u0131k yeni bir gelir ak\u0131\u015f\u0131 yaratarak k\u0131rsal topluluklara ekonomik katk\u0131 sa\u011flad\u0131.<\/p>\n
Bu proje ayn\u0131 zamanda \u00e7evresel faydalar da sunuyor. D\u00fcnya Yaban Hayat\u0131 Fonu (WWF) taraf\u0131ndan yap\u0131lan ba\u011f\u0131ms\u0131z bir analiz, 453.592 kg meyvenin kurtar\u0131lmas\u0131n\u0131n 1,2 trilyon litre su tasarrufu sa\u011flad\u0131\u011f\u0131n\u0131 ve 169 bin ton karbon emisyonunu engelledi\u011fini g\u00f6steriyor.<\/p>\n
Chobani’nin y\u0131llar \u00f6nce rBST i\u00e7ermeyen s\u00fct kullan\u0131m\u0131n\u0131 benimseyerek sekt\u00f6rde bir hareket ba\u015flatt\u0131\u011f\u0131n\u0131 ve bu standard\u0131n norm haline geldi\u011fini belirten Hamdi Ulukaya, ayn\u0131 f\u0131rsat\u0131n bug\u00fcn de “b\u00fct\u00fcn hasat tedariki” (whole-harvest sourcing) modeliyle yakaland\u0131\u011f\u0131n\u0131 ifade etti. Bu i\u015f birli\u011finin sadece bir hay\u0131rseverlik faaliyeti olmad\u0131\u011f\u0131n\u0131, \u00e7ift\u00e7iler, \u00e7evre ve t\u00fcketiciler i\u00e7in ortak de\u011fer yaratan yeni bir i\u015f yapma bi\u00e7imi oldu\u011funu vurgulayan Ulukaya, “A\u00e7l\u0131k sorununu \u00e7\u00f6zmek i\u00e7in daha fazla g\u0131da yeti\u015ftirmemize gerek yok. Zaten yeti\u015ftirdiklerimizin daha iyi y\u00f6neticileri olmal\u0131y\u0131z. Her y\u0131l tarlalarda kalan y\u00fcz binlerce ton \u00e7ilek bir ba\u015far\u0131s\u0131zl\u0131k gibi g\u00f6r\u00fcn\u00fcyor. Ancak bu ayn\u0131 zamanda b\u00fcy\u00fck bir f\u0131rsat sunuyor. Ivanka Trump ile ba\u015flatt\u0131\u011f\u0131m\u0131z bu i\u015f birli\u011fi, ortak de\u011fer yaratan yeni bir i\u015f modelini temsil ediyor. \u00c7ift\u00e7ilerin hasatlar\u0131n\u0131n bo\u015fa gitmedi\u011fini, aksine emeklerinin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 ald\u0131\u011f\u0131n\u0131 g\u00f6rmek, en b\u00fcy\u00fck amac\u0131m\u0131z.” \u015feklinde konu\u015ftu.<\/p>\n<\/div>\n
Ulukaya’n\u0131n bu \u00f6nemli i\u015f birli\u011fi, Nisan ay\u0131nda ABD Ba\u015fkan\u0131 Donald Trump’\u0131n Beyaz Saray’da d\u00fczenledi\u011fi \u00f6zel bir davete kat\u0131lan k\u00fcresel CEO’lar aras\u0131nda yer almas\u0131yla da dikkat \u00e7ekiyor. Ulukaya, bu davette ABD’ye yapt\u0131klar\u0131 yat\u0131r\u0131mlar\u0131 ve gelece\u011fe y\u00f6nelik vizyonlar\u0131n\u0131 payla\u015fm\u0131\u015ft\u0131. ABD-T\u00fcrkiye \u0130\u015f Konseyi Ba\u015fkan\u0131 olarak da g\u00f6rev yapan Ulukaya, son d\u00f6nemde Idaho ve New York’ta ba\u015flatt\u0131\u011f\u0131 toplam 1,7 milyar dolarl\u0131k yeni tesis yat\u0131r\u0131mlar\u0131 ile 1.200 yeni istihdam olu\u015fturacak. Bir g\u00f6\u00e7men olarak gitti\u011fi ABD\u2019de kurdu\u011fu Chobani markas\u0131n\u0131 ABD\u2019de son on y\u0131l\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen markas\u0131 haline getiren Hamdi Ulukaya’n\u0131n Beyaz Saray\u2019daki bu davette 50 \u015firketin CEO’su ile birlikte yer almas\u0131, k\u00fcresel arenadaki etkinli\u011finin \u00f6nemli bir g\u00f6stergesi olarak de\u011ferlendiriliyor.<\/p>\n<\/div>\n<\/p>\n
<\/p>\n
Kaynak :\u00a0https:\/\/www.bloomberght.com\/hamdi-ulukaya-ve-ivanka-trump-tan-gida-israfiyla-mucadelede-isbirligi-3757058<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Chobani Kurucusu ve CEO’su Hamdi Ulukaya ve i\u015f insan\u0131 Ivanka Trump, g\u0131da israf\u0131yla m\u00fccadele etmeyi ama\u00e7layan s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 i\u015f birliklerini kamuoyuna duyurdu.<\/p>\n","protected":false},"author":1,"featured_media":45312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[245,2531,80,306,4006],"manset":[],"class_list":["post-45311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-abd","tag-ciftciler","tag-is","tag-trump","tag-ulukaya"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/45311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=45311"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/45311\/revisions"}],"predecessor-version":[{"id":45313,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/45311\/revisions\/45313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/45312"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=45311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=45311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=45311"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=45311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}