{"id":7268,"date":"2024-07-25T20:00:07","date_gmt":"2024-07-25T20:00:07","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=7268"},"modified":"2024-07-25T20:00:07","modified_gmt":"2024-07-25T20:00:07","slug":"kotondan-yurt-disi-hamlesi","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2024\/07\/25\/kotondan-yurt-disi-hamlesi\/","title":{"rendered":"Koton’dan yurt d\u0131\u015f\u0131 hamlesi"},"content":{"rendered":"
\n

Koton \u00fcr\u00fcnlerimizin sat\u0131lmas\u0131, da\u011f\u0131t\u0131lmas\u0131 ve pazarlanmas\u0131na y\u00f6nelik alt\u0131 \u00fclkeyi kapsayan bir yurt d\u0131\u015f\u0131 i\u015fbirli\u011fine imza att\u0131.<\/p>\n

\u015eirketten Kamuyu Ayd\u0131nlatma Platformu’na (KAP) yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, MENA (Ortado\u011fu ve Afrika) B\u00f6lgesi’ndeki b\u00fcy\u00fcme plan\u0131 kapsam\u0131nda b\u00f6lgenin \u00f6nemli tekstil perakendecilerinden Dubai merkezli Apparel Fashion FZE (Apparel Group) ile \u015firketimiz aras\u0131nda GCC (Gulf Cooperation Council) \u00fclkelerinde ortakl\u0131\u011fa y\u00f6nelik bir \u00f6n s\u00f6zle\u015fme (term-sheet) 25.07.2024 tarihinde imzaland\u0131.<\/p>\n

S\u00f6z konusu s\u00f6zle\u015fme, GCC \u00fclkelerinde \u015firket ile Apparel Group aras\u0131ndaki ortakl\u0131k neticesinde kurulacak olan ba\u011fl\u0131 ortakl\u0131klar\u0131 vas\u0131tas\u0131yla \u00fcr\u00fcnlerin sat\u0131lmas\u0131, da\u011f\u0131t\u0131lmas\u0131 ve pazarlanmas\u0131na y\u00f6nelik olup, GCC \u00fclkeleri Birle\u015fik Arap Emirlikleri, Suudi Arabistan, Bahreyn, Kuveyt, Umman ve Katar’\u0131 i\u00e7eren alt\u0131 \u00fclkeyi kaps\u0131yor.<\/p>\n<\/div>\n

\n

Franchise anla\u015fmalar\u0131 yenileniyor<\/b><\/p>\n

S\u00f6z konusu \u00f6n s\u00f6zle\u015fme \u00f6ncesinde, Suudi Arabistan, Bahreyn ve Birle\u015fik Arap Emirlikleri’nde 19 franchise ma\u011fazay\u0131 i\u015fleten Al Yasra Group ile olan franchise anla\u015fmas\u0131 sonland\u0131r\u0131larak, s\u00f6z konusu franchise ma\u011fazalar\u0131n bu b\u00f6lgelerde kurulu ve yeni kurulacak ba\u011fl\u0131 ortakl\u0131klara devir s\u00fcreci de ba\u015flat\u0131ld\u0131.<\/p>\n

\u00d6n s\u00f6zle\u015fmenin devam\u0131nda, Apparel Group ile bu y\u0131l sonuna kadar imzalanmas\u0131 planlanan nihai anla\u015fman\u0131n tamamlanmas\u0131 ile birlikte, b\u00f6lgedeki ma\u011faza operasyonlar\u0131 mevcut ba\u011fl\u0131 ortakl\u0131klar\u0131n yan\u0131 s\u0131ra yeni kurulacak ba\u011fl\u0131 ortakl\u0131klar\u0131 arac\u0131l\u0131\u011f\u0131yla i\u015fletilecek. Bu kapsamda ma\u011faza operasyonlar\u0131, \u015firketin marka, planlama ve stok y\u00f6netimi alan\u0131ndaki tecr\u00fcbesiyle Apparel Group’un b\u00f6lgede sahip oldu\u011fu g\u00fc\u00e7l\u00fc know-how, i\u015f geli\u015ftirme, operasyon ve lojistik a\u011f\u0131 kullan\u0131larak Apparel Group ile birlikte y\u00f6netilecek.<\/p>\n

Apparel Group ile yap\u0131lacak ortakl\u0131k kapsam\u0131nda b\u00f6lgedeki mevcut ma\u011fazalar\u0131n verimlili\u011fini ve sat\u0131\u015flar\u0131n\u0131 artt\u0131rmak hedefleniyor. Orta vadede ise Turquality te\u015fvik deste\u011finden de yararlan\u0131larak yeni ma\u011faza a\u00e7\u0131l\u0131\u015flar\u0131 yoluyla Koton’un b\u00f6lgedeki varl\u0131\u011f\u0131n\u0131n ve marka bilinirli\u011finin g\u00fc\u00e7lendirilmesi ama\u00e7lan\u0131yor.<\/p>\n

e-ticaret hacmi art\u0131r\u0131lacak<\/b><\/p>\n

Ayr\u0131ca, Apparel Group ile yap\u0131lan bu anla\u015fma ile beraber, \u015firketin Kuveyt, Katar ve Umman pazar\u0131na ma\u011fazac\u0131l\u0131k kanal\u0131m\u0131zla ilk kez giri\u015f yap\u0131l\u0131rken, b\u00f6lgedeki mevcut e-ticaret kanal\u0131 hacmi de art\u0131r\u0131lmas\u0131 m\u00fcmk\u00fcn olacak.<\/p>\n

Apparel Group a\u011f\u0131rl\u0131kl\u0131 olarak Orta Do\u011fu olmak \u00fczere 14 \u00fclkede, aralar\u0131nda Levi’s, Adidas, Skechers, Tommy Hilfiger, Aeropostale ve Victoria’s Secret gibi markalar olmak \u00fczere 85’ten fazla markan\u0131n bulundu\u011fu 2,200’den fazla ma\u011faza i\u015fletiyor.<\/p>\n

A\u00e7\u0131klamada, konu hakk\u0131ndaki geli\u015fmelerin kamuoyu ile payla\u015f\u0131lmaya devam edece\u011fi belirtildi.<\/p>\n<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0https:\/\/www.bloomberght.com\/koton-dan-yurt-disi-hamlesi-2357218<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Koton, Ortado\u011fu ve Afrika (MENA) b\u00f6lgesindeki b\u00fcy\u00fcme planlar\u0131 do\u011frultusunda, Dubai merkezli Apparel Fashion FZE (Apparel Group) ile alt\u0131 \u00fclkeyi kapsayacak bir i\u015fbirli\u011fine imza att\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n","protected":false},"author":1,"featured_media":7269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1209,80,706,679,1022],"manset":[],"class_list":["post-7268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-bolgede","tag-is","tag-magaza","tag-ortaklik","tag-soz"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/7268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=7268"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/7268\/revisions"}],"predecessor-version":[{"id":7270,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/7268\/revisions\/7270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/7269"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=7268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=7268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=7268"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=7268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}