{"id":7404,"date":"2024-07-26T20:00:06","date_gmt":"2024-07-26T20:00:06","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=7404"},"modified":"2024-07-26T20:00:06","modified_gmt":"2024-07-26T20:00:06","slug":"dijital-reklam-sektoru-865-milyar-tlye-ulasti","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2024\/07\/26\/dijital-reklam-sektoru-865-milyar-tlye-ulasti\/","title":{"rendered":"Dijital reklam sekt\u00f6r\u00fc 86,5 milyar TL\u2019ye ula\u015ft\u0131"},"content":{"rendered":"<div>\n<p><strong>HANDE BERKTAN<\/strong><\/p>\n<p>Global dijital reklam pazar\u0131, 2023\u2019de 650 milyar dolar ekonomik b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131. Reklam verenler, reklam ajanslar\u0131 ve yay\u0131nc\u0131larda olu\u015fan 200 \u00fcyeli sivil toplum kurulu\u015fu \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB) T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve Sahibinden.com CEO\u2019su Burak Erta\u015f, G\u00fcndem Teknoloji program\u0131nda Global Dijital Reklamc\u0131l\u0131k Sekt\u00f6rel Raporu\u2019nu a\u00e7\u0131klad\u0131.<\/p>\n<p><b>\u201cT\u00fcrkiye Avrupa\u2019da 29 \u00fclke i\u00e7erisinde 8. s\u0131raya y\u00fckseldi\u201d<\/b><\/p>\n<p>IAB T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Burak Erta\u015f \u201cGlobal dijital reklam pazar\u0131, 2023\u2019de 650 milyar dolara ula\u015ft\u0131. Bunun 225 milyar dolar\u0131 ABD\u2019den geliyor, Avrupa taraf\u0131 ise bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 11 b\u00fcy\u00fcme ile 97 milyar euro civar\u0131nda bir Pazar oldu. T\u00fcrkiye\u2019de ise 2023 y\u0131l\u0131nda dijital reklam pazar\u0131 86,5 milyar TL. b\u00fcy\u00fckl\u00fc\u011fe eri\u015fti. T\u00fcrkiye\u2019de dijital reklamc\u0131l\u0131\u011f\u0131n, toplam reklam yat\u0131r\u0131mlar\u0131n\u0131n i\u00e7erisindeki pay\u0131 ise y\u00fczde 73. Yani sinema, radyo televizyon mecralar\u0131nda verilen t\u00fcm reklamlar\u0131n i\u00e7erisinde dijitalin pay\u0131, y\u00fczde 73 oldu. T\u00fcrkiye Avrupa\u2019da 29 \u00fclke i\u00e7erisinde 8. s\u0131raya y\u00fckseldi. Enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f b\u00fcy\u00fcmeler s\u0131ralamas\u0131nda T\u00fcrkiye y\u00fczde 50 b\u00fcy\u00fcme sa\u011flad\u0131 ve Avrupa\u2019da en h\u0131zl\u0131 b\u00fcy\u00fcyen \u00fclkesi olduk\u201d dedi.<\/p>\n<\/div>\n<p><b>\u201cReklam yat\u0131r\u0131mlar\u0131n\u0131n y\u00fczde 80\u2019i mobil ortamda ger\u00e7ekle\u015fiyor\u201d<\/b><\/p>\n<div>\n<p>Dijital reklamc\u0131l\u0131k sekt\u00f6r\u00fcnde b\u00fcy\u00fcmeyi sa\u011flayan etkenleri ve trendleri Burak Erta\u015f \u201cBu b\u00fcy\u00fcmeyi sa\u011flayan ba\u015fl\u0131ca dinamikler, reklam verenlerin medya yat\u0131r\u0131mlar\u0131n\u0131 dijitale kayd\u0131rmas\u0131 ve e-ticaretin geli\u015fimi oldu. Reklam yat\u0131r\u0131mlar\u0131n\u0131n y\u00fczde 80\u2019i mobil ortamda ger\u00e7ekle\u015fiyor. Di\u011fer yanda trendlerde ise ba\u011flant\u0131l\u0131 tv \u00fczerinden yap\u0131lan yay\u0131nlar \u00fczerinde yap\u0131lan reklamlar paylar\u0131n\u0131 art\u0131rmaya ba\u015flad\u0131. Bir di\u011fer trend ise b\u00fcy\u00fck e-ticaret platformlar\u0131, Amazon\u2019un yapt\u0131\u011f\u0131 gibi kendi satt\u0131klar\u0131 \u00fcr\u00fcnlerin aras\u0131na reklam yerle\u015ftirmeye gidiyor\u201d \u015feklinde s\u0131ralad\u0131.<\/p>\n<\/div>\n<\/p>\n<p><\/p>\n<p>Kaynak :\u00a0<span style=\"background-color: rgb(255, 249, 236); color: rgb(55, 58, 60); font-size: 14px;\">https:\/\/www.bloomberght.com\/dijital-reklam-sektoru-86-5-milyar-tlye-ulasti-2357318<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global dijital reklam pazar\u0131, 2023\u2019de 650 milyar dolara ula\u015f\u0131rken, T\u00fcrkiye\u2019de ise pazar 86,5 milyar TL. ekonomik b\u00fcy\u00fckl\u00fc\u011fe eri\u015fti. Avrupa genelinde 29 \u00fclke aras\u0131nda T\u00fcrkiye 8. s\u0131raya yer al\u0131yor. \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB) T\u00fcrkiye Y\u00f6netim&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[116,1227,252,880,95],"manset":[],"class_list":["post-7404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-buyume","tag-dijital-reklam","tag-milyar","tag-reklam","tag-turkiye"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/7404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=7404"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/7404\/revisions"}],"predecessor-version":[{"id":7406,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/7404\/revisions\/7406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/7405"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=7404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=7404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=7404"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=7404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}