{"id":8104,"date":"2024-08-05T22:36:05","date_gmt":"2024-08-05T22:36:05","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=8104"},"modified":"2024-08-05T22:36:05","modified_gmt":"2024-08-05T22:36:05","slug":"abd-yargisi-googlein-yasa-disi-tekel-olduguna-hukmetti","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2024\/08\/05\/abd-yargisi-googlein-yasa-disi-tekel-olduguna-hukmetti\/","title":{"rendered":"ABD yarg\u0131s\u0131 Google&#8217;\u0131n yasa d\u0131\u015f\u0131 tekel oldu\u011funa h\u00fckmetti"},"content":{"rendered":"<div>\n<p>ABD&#8217;de federal yarg\u0131\u00e7 Amit Mehta, ABD Adalet Bakanl\u0131\u011f\u0131 ile Google&#8217;\u0131 kar\u015f\u0131 kar\u015f\u0131ya getiren davaya ili\u015fkin uzun zamand\u0131r beklenen karar\u0131n\u0131 bug\u00fcn a\u00e7\u0131klad\u0131.<\/p>\n<p>Yarg\u0131\u00e7 Mehta, karar\u0131nda, &#8220;Mahkeme, tan\u0131klar ve kan\u0131tlar \u00fczerindeki detayl\u0131 incelemesinin sonucunda \u015fu karara ula\u015ft\u0131: Google bir tekeldir ve bu tekelini korumak \u00fczere hareket etmi\u015ftir. Bu da Sherman Yasas\u0131&#8217;n\u0131n 2. maddesini ihlal etmektedir&#8221; ifadelerine yer verdi.<\/p>\n<p>Bu kararla ABD Adalet Bakanl\u0131\u011f\u0131, bug\u00fcne kadar a\u00e7t\u0131\u011f\u0131 antitr\u00f6st davalar\u0131nda ilk kez bu boyutta bir dava kazanm\u0131\u015f oldu.<\/p>\n<p>\u0130nternet aramas\u0131 konusunda ilk kez b\u00fcy\u00fck bir davay\u0131 kaybeden Google&#8217;\u0131n bug\u00fcn kaybetti\u011fi davan\u0131n ard\u0131ndan s\u00fcreci temyize g\u00f6t\u00fcrebilece\u011fi belirtildi.<\/p>\n<\/div>\n<div>\n<p>Adalet Bakanl\u0131\u011f\u0131, internet aramas\u0131n\u0131n y\u00fczde 90&#8217;\u0131ndan, mobil arama motoru olarak da bu kategoride y\u00fczde 95&#8217;ten fazlas\u0131n\u0131 kontrol etti\u011fi gerek\u00e7esiyle Google&#8217;a kar\u015f\u0131 iki kez antitr\u00f6st davas\u0131 a\u00e7m\u0131\u015ft\u0131.<\/p>\n<p><b>Google&#8217;a &#8220;antitr\u00f6st&#8221; davas\u0131<\/b><\/p>\n<p>ABD Adalet Bakanl\u0131\u011f\u0131ndan 24 Ocak 2023&#8217;te yap\u0131lan a\u00e7\u0131klamada, Kaliforniya, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee ve Virginia eyaletlerinin ba\u015fsavc\u0131lar\u0131yla Google&#8217;a Virginia Do\u011fu B\u00f6lgesi B\u00f6lge Mahkemesinde &#8220;antitr\u00f6st&#8221; davas\u0131 a\u00e7\u0131ld\u0131\u011f\u0131 bildirilmi\u015fti.<\/p>\n<p>\u015eirketin \u00e7ok say\u0131da dijital reklam teknolojisi \u00fcr\u00fcn\u00fcn\u00fc tekeline ald\u0131\u011f\u0131 belirtilen a\u00e7\u0131klamada, Google&#8217;\u0131n sekt\u00f6rdeki hakimiyetine y\u00f6nelik her t\u00fcrl\u00fc tehdidi ortadan kald\u0131rmak veya ciddi \u015fekilde azaltmak i\u00e7in rekabete ayk\u0131r\u0131, d\u0131\u015flay\u0131c\u0131 ve yasa d\u0131\u015f\u0131 y\u00f6ntemler kulland\u0131\u011f\u0131 iddia edilmi\u015fti.<\/p>\n<p>Son 15 y\u0131lda Google&#8217;\u0131n, sat\u0131n almalar yoluyla reklam teknolojisi rakiplerini etkisiz hale getirdi\u011fi veya ortadan kald\u0131rd\u0131\u011f\u0131 ifade edilen a\u00e7\u0131klamada, \u015firketin daha fazla yay\u0131nc\u0131y\u0131 ve reklamc\u0131y\u0131 \u00fcr\u00fcnlerini kullanmaya zorlamak i\u00e7in dijital reklam pazar\u0131ndaki hakimiyetini kulland\u0131\u011f\u0131 ve rakip \u00fcr\u00fcnlerin kullan\u0131lmas\u0131n\u0131 engelledi\u011fi aktar\u0131lm\u0131\u015ft\u0131.<\/p>\n<p>A\u00e7\u0131klamada, bu sayede Google&#8217;\u0131n sekt\u00f6rdeki hakimiyetini peki\u015ftirdi\u011fi belirtilerek, \u015firketin rekabete ayk\u0131r\u0131 davran\u0131\u015f\u0131n\u0131n i\u00e7eri\u011fine de yer verilmi\u015fti.<\/p>\n<p>ABD Adalet Bakanl\u0131\u011f\u0131, 2020&#8217;de de arama ve arama reklamc\u0131l\u0131\u011f\u0131n\u0131 tekelle\u015ftirdi\u011fi i\u00e7in Google&#8217;a antitr\u00f6st davas\u0131 a\u00e7m\u0131\u015ft\u0131.<\/p>\n<\/div>\n<\/p>\n<p><\/p>\n<p>Kaynak :\u00a0<span style=\"background-color: rgb(255, 249, 236); color: rgb(55, 58, 60); font-size: 14px;\">https:\/\/www.bloomberght.com\/abd-yargisi-google-in-yasa-disi-tekel-olduguna-hukmetti-2357868<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABD&#8217;de federal yarg\u0131\u00e7, Google&#8217;\u0131n internet aramas\u0131 ve arama reklamc\u0131l\u0131\u011f\u0131 konusunda &#8220;yasa d\u0131\u015f\u0131 tekel&#8221; olu\u015fturdu\u011funa h\u00fckmetti.<\/p>\n","protected":false},"author":1,"featured_media":8105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1340,1339,1015,187,880],"manset":[],"class_list":["post-8104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-antitrost","tag-arama","tag-dava","tag-google","tag-reklam"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/8104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=8104"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/8104\/revisions"}],"predecessor-version":[{"id":8106,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/8104\/revisions\/8106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/8105"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=8104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=8104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=8104"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=8104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}