{"id":8217,"date":"2024-08-06T20:36:11","date_gmt":"2024-08-06T20:36:11","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=8217"},"modified":"2024-08-06T20:36:11","modified_gmt":"2024-08-06T20:36:11","slug":"musk-bir-grup-reklam-verene-dava-acti","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2024\/08\/06\/musk-bir-grup-reklam-verene-dava-acti\/","title":{"rendered":"Musk bir grup reklam verene dava a\u00e7t\u0131"},"content":{"rendered":"
\n

X \u00dcst Y\u00f6neticisi (CEO) Linda Yaccarino, sosyal medya hesab\u0131ndan reklam verenlere y\u00f6nelik a\u00e7\u0131k bir mektup payla\u015ft\u0131.<\/p>\n

S\u00f6z konusu mektupta Yaccarino, X’in K\u00fcresel Sorumlu Medya \u0130ttifak\u0131 (GARM), D\u00fcnya Reklamverenler Federasyonu (WFA) ve GARM \u00fcyeleri CVS Health, Mars, Orsted ve Unilever’e kar\u015f\u0131 bir antitr\u00f6st davas\u0131 a\u00e7t\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n

Ge\u00e7en ay ABD Temsilciler Meclisi Yarg\u0131 Komitesi’nin “GARM’\u0131n Zarar\u0131” ba\u015fl\u0131kl\u0131 raporunu okudu\u011funu belirten Yaccarino, raporda X’in de aralar\u0131nda bulundu\u011fu bir\u00e7ok \u015firkete kar\u015f\u0131 yasa d\u0131\u015f\u0131 boykot yap\u0131ld\u0131\u011f\u0131na dair kan\u0131tlar elde edildi\u011finin kaydedildi\u011fini aktard\u0131.<\/p>\n<\/div>\n

\n

Yaccarino, bu kurulu\u015flar\u0131n ve y\u00f6neticilerinin yasa d\u0131\u015f\u0131 eylemlerinin X’e milyar dolara mal oldu\u011funu ifade etti.<\/p>\n

\u00d6te yandan Texas’taki federal mahkemede a\u00e7\u0131lan dava dilek\u00e7esinde, s\u00f6z konusu kurulu\u015flar\u0131n daha \u00f6nceki ad\u0131 Twitter olan platformdan elde edilen milyarlarca dolarl\u0131k reklam gelirini “kolektif olarak al\u0131koymak i\u00e7in komplo kurduklar\u0131” iddia edildi.<\/p>\n

Boykot ba\u015flat\u0131lm\u0131\u015ft\u0131<\/b><\/p>\n

S\u00f6z konusu boykotun Musk’\u0131n Twitter’\u0131 sat\u0131n almas\u0131n\u0131n ard\u0131ndan Kas\u0131m 2022’de ba\u015flad\u0131\u011f\u0131 belirtilen dava dilek\u00e7esinde, Twitter’\u0131n i\u00e7erik ve g\u00fcvenlik standartlar\u0131n\u0131n de\u011fi\u015ftirilece\u011fi endi\u015fesi nedeniyle boykotun ba\u015flat\u0131ld\u0131\u011f\u0131 aktar\u0131ld\u0131.<\/p>\n

X’in \u015fikayetinde, “Rakip reklam verenler aras\u0131nda kolektif eylem, sosyal medya platformlar\u0131 taraf\u0131ndan uygulanacak marka g\u00fcvenli\u011fi standartlar\u0131n\u0131 belirlemek amac\u0131yla rekabet s\u00fcrecini k\u0131salt\u0131r ve pazar g\u00fcc\u00fcne sahip bir grup reklam verenin kolektif g\u00f6r\u00fc\u015flerinin t\u00fcketicilerin \u00e7\u0131karlar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mesine olanak tan\u0131r” de\u011ferlendirmesinde bulunuldu.<\/p>\n

Elon Musk’\u0131n 2022’de Twitter’\u0131 sat\u0131n almas\u0131n\u0131n ard\u0131ndan platformun reklam gelirlerinde d\u00fc\u015f\u00fc\u015f ya\u015fanm\u0131\u015ft\u0131.<\/p>\n<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0https:\/\/www.bloomberght.com\/musk-bir-grup-reklam-verene-dava-acti-2357944<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Elon Musk’\u0131n sahibi oldu\u011fu sosyal medya platformu X, yasa d\u0131\u015f\u0131 \u015fekilde platformu boykot ettikleri ve gelir kayb\u0131na neden olduklar\u0131 gerek\u00e7esiyle bir grup reklam veren ile baz\u0131 b\u00fcy\u00fck \u015firketleri dava etti.<\/p>\n","protected":false},"author":1,"featured_media":8218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[880],"manset":[],"class_list":["post-8217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-reklam"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/8217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=8217"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/8217\/revisions"}],"predecessor-version":[{"id":8219,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/8217\/revisions\/8219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/8218"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=8217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=8217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=8217"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=8217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}