{"id":9923,"date":"2024-08-27T15:00:07","date_gmt":"2024-08-27T15:00:07","guid":{"rendered":"https:\/\/kamucalisanlari.net\/?p=9923"},"modified":"2024-08-27T15:00:07","modified_gmt":"2024-08-27T15:00:07","slug":"brand-week-istanbulun-temasi-belli-oldu","status":"publish","type":"post","link":"https:\/\/kamucalisanlari.net\/index.php\/2024\/08\/27\/brand-week-istanbulun-temasi-belli-oldu\/","title":{"rendered":"Brand Week \u0130stanbul\u2019un temas\u0131 belli oldu"},"content":{"rendered":"

Habert\u00fcrk, Bloomberg HT ve Show TV’nin medya ana sponsoru oldu\u011fu Brand Week Istanbul’un bu seneki temas\u0131 belli oldu. Brand Week Istanbul, 4-8 Kas\u0131m tarihlerinde Hali\u00e7 Kongre Merkezi’nde gelece\u011fe y\u00f6n verecek trendleri d\u00fcnyan\u0131n farkl\u0131 yerlerinden gelecek uzmanlarla ke\u015ffe \u00e7\u0131karacak.<\/div>\n
Yarat\u0131c\u0131l\u0131\u011f\u0131n, i\u015f d\u00fcnyas\u0131n\u0131n, k\u00fclt\u00fcr t\u00fcketiminin b\u00fcy\u00fck bir de\u011fi\u015fim ya\u015fad\u0131\u011f\u0131 ve bir k\u0131r\u0131lma noktas\u0131nda oldu\u011fu d\u00fc\u015f\u00fcncesinden yol \u00e7\u0131karak belirlenen “Bir Tarihin Ba\u015flang\u0131c\u0131” temas\u0131 alt\u0131nda<\/b>; e\u015fi benzeri g\u00f6r\u00fclmemi\u015f zamanlar\u0131n yarat\u0131c\u0131 end\u00fcstriler ve i\u015f d\u00fcnyas\u0131 \u00fczerindeki derin etkileri uzman isimler taraf\u0131ndan t\u00fcm detaylar\u0131 ile ele al\u0131nacak.<\/div>\n
“Bir Tarihin Ba\u015flang\u0131c\u0131” temas\u0131 alt\u0131nda ger\u00e7ekle\u015fecek olan ilham verici sunumlar, sekt\u00f6r\u00fcn kritik alanlar\u0131na dokunan paneller, marka i\u015fbirliklerine \u00f6nayak olacak \u00f6zel toplant\u0131lar, sekt\u00f6r uzmanlar\u0131 ile gen\u00e7 profesyonelleri bir araya getiren sertifika programlar\u0131, \u00fcniversite \u00f6\u011frencilerini marka temsilcileriyle bulu\u015fturan etkinlikleriyle 12’inci kez y\u0131l\u0131n en ilham verici haftas\u0131 olmaya haz\u0131rlanan Brand Week Istanbul’un program\u0131; zaman\u0131n ruhunu okuyan, kapsay\u0131c\u0131 ve \u00e7ok katmanl\u0131 bir i\u00e7erik etraf\u0131nda kurgulan\u0131yor.<\/div>\n
Ekonominin gidi\u015fat\u0131ndan uluslararas\u0131 ili\u015fkilerdeki \u00e7alkant\u0131lara, k\u00fclt\u00fcr t\u00fcketiminden yapay zek\u00e2 destekli \u00e7\u00f6z\u00fcmlerin i\u015f d\u00fcnyas\u0131ndaki etkisine kadar ya\u015fama do\u011frudan dokunan onlarca konu, y\u00fczlerce farkl\u0131 uzman taraf\u0131ndan masaya yat\u0131r\u0131lacak.<\/div>\n
Her y\u0131l oldu\u011fu gibi bu y\u0131l da festivale kat\u0131lacak konu\u015fmac\u0131lar aras\u0131nda d\u00fcnyaca tan\u0131nan bir\u00e7ok isim yer al\u0131yor. Lady Gaga, Usher ve Barack Obama gibi isimlerin dijital alemdeki stratejilerine y\u00f6n veren Mark Adams, pazarlama mizah\u0131 ustas\u0131 ve \u00f6d\u00fcll\u00fc pazarlamac\u0131 ve karikat\u00fcrist Tom Fishburne, bilin\u00e7li makineler \u00fczerine yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalarla tan\u0131nan filozof ve yapay zek\u00e2 uzman\u0131 Riccardo Manzotti, T\u00fcrkiye’nin \u00f6nde gelen kalemlerinden yazar ve \u015fair Murathan Mungan, British Royal Academy ve Rahmi Ko\u00e7 Bilim Madalyas\u0131 sahibi uluslararas\u0131 ili\u015fkiler uzman\u0131 Prof. Dr. Ay\u015fe Zarakol, 2800’den fazla lider \u00fcyesi ile d\u00fcnyan\u0131n en \u00f6nemli pazarlama network’\u00fc Marketing Society’nin CEO’su Sophie Devonshire ve oyuncu Demet Evgar bu sene y\u0131l\u0131n en ilham verici haftas\u0131nda yer alacak y\u00fczlerce konu\u015fmac\u0131dan sadece birka\u00e7\u0131. <\/div>\n
Hem g\u00fcndemi \u015fekillendiren hem de gelece\u011fi belirleyen konu ve konu\u015fmac\u0131lar\u0131n\u0131n yan\u0131 s\u0131ra Felis \u00d6d\u00fclleri, Lovemarks \u00d6d\u00fcl T\u00f6reni, Fark Yaratan Kad\u0131nlar gibi yan etkinliklere ek olarak bu sene bir\u00e7ok farkl\u0131 alanda sertifika programlar\u0131na da yer verilecek. Ge\u00e7en y\u0131llarda yer alan Brand Academy, Strateji Akademisi ve Creators Academy yine kat\u0131l\u0131mc\u0131lar\u0131n\u0131 bekliyor olacak. <\/div>\n
Bu sene eklenen yeni programlar ise; e-ticaretin t\u00fcm ad\u0131mlar\u0131n\u0131n detayl\u0131ca i\u015flenece\u011fi E-Ticaret Akademisi, sekt\u00f6r\u00fc ve g\u00fcndemi belirleyen i\u015flevi “medyay\u0131” oda\u011f\u0131na alan Medya Akademisi ve “se\u00e7imler y\u0131l\u0131” olarak an\u0131lan 2024’te 60’dan fazla \u00fclkede ger\u00e7ekle\u015fecek olan se\u00e7imlerin d\u00fcnya dengelerini nas\u0131l de\u011fi\u015ftirece\u011finin tart\u0131\u015f\u0131laca\u011f\u0131 Yeni Siyasetin Ba\u015flang\u0131c\u0131.<\/div>\n
4-8 Kas\u0131m tarihlerinde 12’incisi ger\u00e7ekle\u015fecek olan Brand Week Istanbul’a dair detayl\u0131 bilgilere buradan ula\u015fabilirsiniz. https:\/\/brandweekistanbul.com\/<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0https:\/\/www.bloomberght.com\/brand-week-istanbulun-temasi-belli-oldu-2359083<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Y\u0131l\u0131n en ilham verici haftas\u0131 Brand Week Istanbul, yarat\u0131c\u0131 d\u00fcnyan\u0131n liderlerini bu sene “Bir Tarihin Ba\u015flang\u0131c\u0131” temas\u0131yla bir araya getiriyor.<\/p>\n","protected":false},"author":1,"featured_media":9924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1582,133,80,1360],"manset":[],"class_list":["post-9923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-brand","tag-dunya","tag-is","tag-uzman"],"_links":{"self":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/9923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/comments?post=9923"}],"version-history":[{"count":1,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/9923\/revisions"}],"predecessor-version":[{"id":9925,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/posts\/9923\/revisions\/9925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media\/9924"}],"wp:attachment":[{"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/media?parent=9923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/categories?post=9923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/tags?post=9923"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kamucalisanlari.net\/index.php\/wp-json\/wp\/v2\/manset?post=9923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}